From DM Bulletin to Data and Direct Bulletin
13 Oct 2011 | by Daniel Farey-Jones
the creation of Kitcatt Nohr Digitas and Publicis Chemistry and DAD s acquisition by SapientNitro ...
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Christmas email volumes on rise, says DMA report
18 Oct 2011 | by Daniel Farey-Jones
. Open rates in Q4 2010 were 11% for acquisition campaigns and 22% for retention campaigns broadly ...
Aegis acquires direct agencies to boost Scandinavian offering
05 Oct 2011 | by Daniel Farey-Jones
Aegis has continued its acquisition spree by picking up two Swedish direct and CRM agencies to fill.... Aegis has already made 10 acquisitions this year, including MediaVest Manchester , Lithuanian media ...
St Ives buys direct media and data operation
15 Sep 2011 | by Daniel Farey-Jones
Response One will add to St Ives' data management, direct marketing, field marketing, POS and print services. Patrick Martell, chief executive of St Ives, said: "The acquisition significantly enhances and extends the data based offering we are able to provide to clients to enable them to maximise ...
Sky moves Mellis to head database services arm
08 Sep 2011 | by Daniel Farey-Jones
business consultancy Cap Gemini as direct customer acquisition director . ...
Omega Pharma appoints SFW to CRM brief
15 Aug 2011 | by Sara Kimberley
The agency was awarded the business following an informal pitch and discussions with a number of agencies. SFW will work alongside sister agency VCCP Health, which works on the 3m Omega Pharma creative account. SFW will be responsible for CRM and eCRM activity to develop a launch, acquisition ...
What digital marketers can learn from DM
20 May 2011 | by Kim Benjamin
always been central to the company's marketing, starting with acquisition through to maintaining regular ...
Microsoft's Skype deal could be a game-changer for mobile, say agencies
18 May 2011 | by Ed Owen
. But it is a hefty price tag to pay. If you remember the last internet bubble, some recent acquisitions have ...
Meteorite picks up Scope business
07 Apr 2011 | by Sara Kimberley
individual givers and takes on responsibility for all fundraising supporter acquisition and retention ... givers and a new national supporter acquisition campaign. Jason Suckley, the director of fundraising ...
St Ives acquires Tactical Solutions for £15m
10 Feb 2011 | by Sara Kimberley
The deal aims to provide added value to St Ives clients and follows the company s acquisition of direct marketing and data company Occam for 12m last year. Tactical Solutions, which has around 320 ... acquisition will enable us to offer services that will help our customers to drive sales in the retail ...
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