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'Publishers need to think differently and invest'

02 Feb 2012 | by Jon Slade and James Harris

is consumed and you need specialist development resource. We were delighted to announce the recent acquisition ...

Aegis builds up digital offering in Singapore

30 Jan 2012 | by Sara Kimberley

acquisitions, including MediaVest Manchester, Lithuanian media agency, Creative Media Services UAB ...

Publicis Groupe bids for German digital agency

27 Jan 2012 | by Sarah Shearman

." Publicis Groupe's planned takeover of Pixelpark follows its acquisition earlier this month of French ...

News International reviews £28m agency roster

26 Jan 2012 | by Jeremy Lee

, acquisition and sales, and customer management. ...

The Advocates - A global marketer with a passion for local brew

26 Jan 2012 | by John Tylee

system that works." Fell is playing for big stakes. As expansion opportunities via acquisition decline ...

The Sun fishes for readers with cereal mailout

25 Jan 2012 | by Daniel Farey-Jones

The Sun's discount vouchers pack is an acquisition tool, encouraging competitor publication readers to trial the paper in the hope that they will form a habit and become loyal readers. Copywriter Vicki Murfitt and art director Paul Crump created The Sun's very own cereal pack, positioning the paper ...

Ebiquity reports small pre-tax profit

25 Jan 2012 | by Daniel Farey-Jones

Revenues increased 17% year on year to 24m, boosted by the acquisitions of The Joined Up Media Company in Russia, and media analytics and reputation management company Echo Research, last year ... efficiency following last year's acquisition of Xtreme. "Whilst we cannot be entirely immune from ...

Durex campaign promises to help couples get in sync

24 Jan 2012 | by Loulla-Mae Eleftheriou-Smith

, following RB's acquisition of SSL, which owned the Durex and Scholl brands, in July 2010 . Follow ...

Co-op calls £50m agency roster review

19 Jan 2012 | by Anne Cassidy

the Co-op s acquisition of the Somerfield supermarket chain and the Britannia Building Society ...

Publicis and WPP continue digital acquisition spree

18 Jan 2012 | by Daniel Farey-Jones

Publicis Groupe has bought French digital agency Mediagong, while WPP has acquired a third of Australian digital marketing agency DTDigital.

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