Publicis and WPP continue digital acquisition spree
18 Jan 2012 | by Daniel Farey-Jones
Publicis Groupe has bought French digital agency Mediagong, while WPP has acquired a third of Australian digital marketing agency DTDigital.
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Focus, Corporate Reputation: It's the Thought that counts
17 Jan 2012 | by Jonathan Walsh, TLG
move into high-street banking with the acquisition of Northern Rock. Will Virgin Bank become a Thought ...
Think BR: Caveat emptor - buyers should still beware!
16 Jan 2012 | by Bob Willott
into the acquisition market has to take risks and make judgements. The issue is not about whether risks should ... look at another acquisitive company of a very different nature that was in the news last week ... success of its subsequent acquisition of VCCP. The main challenges facing any acquisitive entrepreneur ...
How can data help Netflix gain traction in the UK?
12 Jan 2012 | by Daniel Farey-Jones
As movies and TV-streaming service Netflix launches against skilled customer acquisition
Immediate Media acquires Hearst titles
12 Jan 2012 | by John Reynolds
The move marks the first acquisition by Immediate Media since it acquired titles including Radio Times, Top Gear and cookery title Olive from BBC Magazines for 121m in August last year. It signifies the ambition of the Exponent-owned Immediate Media, which also publishes Origin Publishing ...
The Year Ahead For ... Media Agencies
12 Jan 2012 | by Jed Glanvill
- is this about customer acquisition or retention? Is this about a brand's social currency or about driving sales ...
The Year Ahead For ... the City
12 Jan 2012 | by Alex DeGroote
of industry mergers and acquisitions and asset swapping. A good template for this might be Aegis Group ...
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