Brand Health Check: Fitness First
09 Feb 2012 | by Matthew Chapman
acquisition drive by offering new joiners half-price membership. What must Fitness First do to maintain ...
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Marmite aims to spread love with Facebook e-cards
10 Feb 2012 | by Sarah Shearman
shifted away from using social media simply for fan acquisition and was to focus more on social CRM ...
Social brands: Unilever shifts focus from social media to word of mouth
08 Feb 2012 | by Nicola Clark
social media simply for fan acquisition. Weinstein said: "We are now looking to develop broader social ... and intelligence at Syncapse Corp, added that, far too often, corporations are too tied to mass acquisition of fans ...
Groupon buys data start-up Adku to boost personalisation
07 Feb 2012 | by Sarah Shearman
Details of the sale remain undisclosed but reports from TechCrunch have valued the acquisition at $10m. Adku already works with major ecommerce sites Amazon and eBay. It was founded a year and a half ago in San Francisco by three former Google engineers. Ajit Varma, co-founder and chief ...
Tesco delays banking launch until 2013
06 Feb 2012 | by Alex Brownsell
-street banking giants such as Lloyds, RBS, HSBC and Barclays. Virgin Money, buoyed by the acquisition of 75 ...
Are marketers too fickle when it comes agency relationships?
03 Feb 2012 | by David Benady
's relationships with Grey and Saatchi Saatchi (via the latter's acquisition of Compton Advertising) go back half ... with Unilever back some 50 years, via its acquisition of Lintas, which was originally the FMCG company's in ...
Unilever ups ad and promotional spend by £124m
02 Feb 2012 | by John Reynolds
m ( 194m) paid out in a one-off cost relating to Unilever's acquisition of Sara Lee's personal care ...
'Publishers need to think differently and invest'
02 Feb 2012 | by Jon Slade and James Harris
is consumed and you need specialist development resource. We were delighted to announce the recent acquisition ...
AOL ad revenues climb 10% but profits plunge
01 Feb 2012 | by Sarah Shearman
of this strategy it has made some high profile acquisitions, including the Huffington Post and Techcrunch ...
Chime snaps up Succinct Communications as part of expanding healthcare business
01 Feb 2012 | by John Owens
. The acquisition of Succinct strengthens our recently established healthcare practice Open Health still further ...
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