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Social brands: Unilever shifts focus from social media to word of mouth

08 Feb 2012 | by Nicola Clark

social media simply for fan acquisition. Weinstein said: "We are now looking to develop broader social ... and intelligence at Syncapse Corp, added that, far too often, corporations are too tied to mass acquisition of fans ...

Sector Insight: Men's grooming and shaving

25 Jan 2012 | by Jane Bainbridge

was responsible for the integration of the Radox and Brylcreem brands following their acquisition from Sara Lee ...

Durex campaign promises to help couples get in sync

24 Jan 2012 | by Loulla-Mae Eleftheriou-Smith

, following RB's acquisition of SSL, which owned the Durex and Scholl brands, in July 2010 . Follow ...

Lynx lines up campaign for new haircare range

24 Jan 2012 | by Loulla-Mae Eleftheriou-Smith

s acquisition of Alberto Culver, which owned the TRESemm , Simple and VO5 brands. Sykes added that the acquisition had enabled Lynx to move into hair products because of the expertise that the deal brought ...

PZ Cussons buys Fudge hair brand in £25.5m deal

06 Jan 2012 | by Loulla-Mae Eleftheriou-Smith

: "The acquisition of Fudge further strengthens our newly formed beauty division and broadens its ... . "Following this acquisition our balance sheet remains strong giving us flexibility for further investment ...

Reckitt Benckiser sexes up the kitchen cabinet

10 Nov 2011 | by John Tylee

With Durex and Dr Scholl's now in the portfolio following its acquisition of SSL last year, Reckitt

Brand of the Year 2011 shortlist

09 Nov 2011 | by Staff

increased and the company says it is driving marketing efficiency in both retention and acquisition ... LoveFilm's full acquisition by Amazon earlier this year offers opportunities such as integration ...

RB boosts revenues 16% but warns on promotional spend

25 Oct 2011 | by Loulla-Mae Eleftheriou-Smith

in at 2.4bn, rising 4% on a like-for-like basis without the contribution of acquisitions such as SSL ...

Radox in first brand extension under Unilever ownership

21 Oct 2011 | by Loulla-Mae Eleftheriou-Smith

The new line, Radox Spa, is a range of indulgent "spa inspired" products, which will be supported by a 2m marketing push, with a focus on digital activity. The activity launched this month is the first from Unilever since it bought the brand in December 2010 as part of its 1bn cash acquisition ...

Sector Insight: Facial Skincare

21 Sep 2011 | by Jane Bainbridge

of buoyant sales, there has been significant merger and acquisition activity. In March 2010 the direct ... of this acquisition activity, other established colour cosmetics brands, such as BareMinerals and Benefit, have ...

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