Search results for acquisition

Showing 1 - 10 of 325 results

Sort results by: date | relevance

1 2 3 4 5 ...
Next »

Search filters:

By Industry Sector

  • Consumer Goods Remove filter

Click remove filters icon to remove filters

Clear this search

Add Search Filters:

By Date

By Industry Sector

By Media

Helen Edwards on Branding: Blurred visionaries

07 Dec 2011 | by Helen Edwards

acquisition costs - shown by Kotler to be about five times more than for retention - made the idea ...

Brand Health Check: Olympus

24 Nov 2011 | by Rachel Barnes

of raising questions about irregular fees paid during acquisitions a few years earlier. A mere $1bn ...

Brand of the Year 2011 shortlist

09 Nov 2011 | by Staff

increased and the company says it is driving marketing efficiency in both retention and acquisition ... LoveFilm's full acquisition by Amazon earlier this year offers opportunities such as integration ...

Best Buy axes UK stores

07 Nov 2011 | by John Reynolds

with the 1.1bn acquisition of 50% of the Carphone Warehouse retail division in 2008. Carphone Warehouse ...

Ricoh eyes growth with camera push

27 Oct 2011 | by Matthew Chapman

Its commitment to cameras follows its purchase of the Pentax brand from optical firm Hoya Corporation in July. The acquisition of the Pentax brand has allowed Ricoh to launch consumer cameras with interchangeable lenses. Chas Moloney, Ricoh UK marketing director, said the company is now preparing a new ...

From DM Bulletin to Data and Direct Bulletin

13 Oct 2011 | by Daniel Farey-Jones

the creation of Kitcatt Nohr Digitas and Publicis Chemistry and DAD s acquisition by SapientNitro ...

My-wardrobe.com's Rob Moss on keeping it personal while expanding globally

06 Oct 2011 | by Nicola Clark

there are 'healthy targets' to reach through a combination of partnership marketing, data acquisition and some above ...

U-turn if you want to: Top 10 marketing U-turns

05 Aug 2011 | by Gordon Carson

costing 7m. After a barrage of jokes about weekend hangovers, and its acquisition by IBM, the brand ...

Marketing in China: Taming the dragon

02 Aug 2011 | by Patrick Brzeski

Diageo's acquisition of one of China's best-known drinks manufacturers in June was a landmark deal. The drinks manufacturer took a controlling stake in ShuiJingFang, a famous brand of baijui, a spirit that dates back to the 14th century. The deal marks the first time a foreign company has gained control of a ...

O2 unveils Priority Moments scheme backed by £6m ad spend

14 Jul 2011 | by Gemma Charles and Noelle McElhatton

. Marketing: Is this aimed at existing customers to stop the churn, or is it about acquisition? Sally ...

1 2 3 4 5 ...
Next »
 

Additional Information

Campaign Jobs

More Jobs
Part of the Republic Group