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the creation of Kitcatt Nohr Digitas and Publicis Chemistry and DAD s acquisition by SapientNitro ...
Diageo's acquisition of one of China's best-known drinks manufacturers in June was a landmark deal. The drinks manufacturer took a controlling stake in ShuiJingFang, a famous brand of baijui, a spirit that dates back to the 14th century. The deal marks the first time a foreign company has gained control of a ...
Volvo once possessed the most clearly positioned brand of all automotive manufacturers. It could be defined by a single word: safety. The mere mention of the Swedish marque conjured up images of dull but reliable vehicles. In the wake of a failed acquisition attempt by Ford in 1999, however, Volvo began ...
announced its landmark acquisition of a Chinese drinks company, the importance of emerging ... and in social media. 'Bolt-on acquisitions don't work,' added Fennell. 'The winners in the agency world ...
Rapier to handle its 7m account in May . While Carlyle has promised that the acquisition ...
an extensive relaunch of the Europcar brand. The rebrand came after the company's acquisition of its rival ...
acquisition from Ford Motors in a $1.8bn deal 12 months ago. At the time, Geely chairman Li Shufu promised ...
and cyclical changes across the brand portfolio, while acquisitions and long-term commitments in the likes ...
issues and sweeping organisational themes; an eloquent discourse on such seminal matters as acquisition ...
votes, suggesting that brand perceptions have not been dented by Coca-Cola's acquisition of a majority ...
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