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Admiral Sportswear calls in Radiator PR to promote high-end fashion line

of Admiral s classic kit and tracksuit designs will also be launched. Following the acquisition, Admiral ...

Jimmy Choo founder moves on after 15 years

departed only months after its £500m acquisition by fashion group Labelux.

Brand of the Year 2011 shortlist

increased and the company says it is driving marketing efficiency in both retention and acquisition ... LoveFilm's full acquisition by Amazon earlier this year offers opportunities such as integration ...

Will product placement take branded content to the next level?

-media partnerships with brands after its acquisition by Richard Desmond's Northern Shell (N S). For this year ...

My-wardrobe.com's Rob Moss on keeping it personal while expanding globally

there are 'healthy targets' to reach through a combination of partnership marketing, data acquisition and some above ...

Private Equity: Asset strippers or brand builders?

Private equity firms have a reputation as debt-fuelled opportunists out to make a quick buck by milking brands and selling them off in a rising market. Paying off the debt used to fund an acquisition ... experienced marketers and business people to advise on acquisitions. Langholm Capital, which has invested ...

Cannes Lions Festival 2011: The Brands at Cannes

announced its landmark acquisition of a Chinese drinks company, the importance of emerging ... and in social media. 'Bolt-on acquisitions don't work,' added Fennell. 'The winners in the agency world ...

Wrangler owner to buy Timberland for £1.22bn

it will account for 50% of VF's revenues. The acquisition is expected to close in the third quarter of 2011 ... enough to wear while skiing. Following the acquisition VF will target 10% annual revenue growth ...

What digital marketers can learn from DM

always been central to the company's marketing, starting with acquisition through to maintaining regular ...

Department chain Beales to double in size

an acquisition that will more than double its store portfolio from 13 to 32.

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