Unilever ups ad and promotional spend by £124m
02 Feb 2012 | by John Reynolds
m ( 194m) paid out in a one-off cost relating to Unilever's acquisition of Sara Lee's personal care ...
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Groupon buys data start-up Adku to boost personalisation
07 Feb 2012 | by Sarah Shearman
Details of the sale remain undisclosed but reports from TechCrunch have valued the acquisition at $10m. Adku already works with major ecommerce sites Amazon and eBay. It was founded a year and a half ago in San Francisco by three former Google engineers. Ajit Varma, co-founder and chief ...
'Publishers need to think differently and invest'
02 Feb 2012 | by Jon Slade and James Harris
is consumed and you need specialist development resource. We were delighted to announce the recent acquisition ...
AOL ad revenues climb 10% but profits plunge
01 Feb 2012 | by Sarah Shearman
of this strategy it has made some high profile acquisitions, including the Huffington Post and Techcrunch ...
Aegis builds up digital offering in Singapore
30 Jan 2012 | by Sara Kimberley
acquisitions, including MediaVest Manchester, Lithuanian media agency, Creative Media Services UAB ...
News International reviews £28m agency roster
26 Jan 2012 | by Jeremy Lee
, acquisition and sales, and customer management. ...
Brand Health Check: Myspace
26 Jan 2012 | by Sarah Shearman
possible' in its acquisition of Myspace. It paid $580m for the platform in 2005, before selling it on last ...
The Sun fishes for readers with cereal mailout
25 Jan 2012 | by Daniel Farey-Jones
The Sun's discount vouchers pack is an acquisition tool, encouraging competitor publication readers to trial the paper in the hope that they will form a habit and become loyal readers. Copywriter Vicki Murfitt and art director Paul Crump created The Sun's very own cereal pack, positioning the paper ...
Blockbuster launches 'most aggressive' customer acquisition drive
20 Jan 2012 | by Matthew Chapman
Movie rental chain Blockbuster is running its "most aggressive" customer acquisition campaign
W Communications picked to promote fashion site ELLEuk.com
19 Jan 2012 | by John Owens
relationship with the magazine publishers, following its acquisition of Hachette Filipacchi. Key ... relationship with Hearst Magazines UK, post acquisition. It is particularly exciting to be partnering ...
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