Hill+Knowlton Strategies appointed by betting service Blue Square
19 Apr 2012 | by Matt Cartmell
sports betting, bingo and casino, in addition to their growing roster of online games. Blue Square has ...
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Private View: Dave Dye and Trevor Ray Hart
26 Apr 2012
celebrity or members of the public? Bingo! It's a formula, but it's a formula that has made Walkers one hell ...
Coral seeks creative agency ahead of ad push
19 Apr 2012 | by Jeremy Lee
is the third-largest retail bookmaker in the UK with a 20 per cent market share; Gala Bingo, which is the leading bingo brand with a 34 per cent market share; and Gala Casinos, which is the third-largest casino ... , their advertising include BetVictor, Costa Bingo, Unibet and Rank Interactive. Marketing activity in the gambling ...
Rank Interactive picks Carat for £7m media
12 Apr 2012 | by Katherine Levy
Rank Interactive, the gaming company that owns the Blue Square, Mecca Bingo and Grosvenorcasinos
Pitch update
22 Mar 2012
Interactive, which owns the Blue Square, Mecca Bingo and Grosvenor Casino brands and which recently kicked off ...
Adwatch (Mar 21) top 20 recall: Cadbury Creme Egg
21 Mar 2012 | by Toby Talbot, executive creative director, RKCR/Y&R
15= ( ) Foxy Bingo Biscuit Agency/ Concord 27 15= ( ) Currys/ PC World ...
Private View: Dave Dye and Emma de la Fosse
23 Feb 2012
Creative Dave Dye Commisioning Editor DHM It's only February, and I've discovered a new marketing strategy already. Take the name of a product, swap the letters around and bingo - new product! At a New Year's Eve party, the 18-year-olds kept asking me for "sid-rah". "Cider ...
Rank Interactive calls £7m creative and media review
23 Feb 2012 | by Maisie McCabe
planning and buying accounts for the online gambling sites Blue Square, Mecca Bingo and Grosvenor Casinos....and Mecca Bingo in the past. Sources said that the majority of Rank Interactive s above-the-line creative and buying has been handled in-house. In March 2010, Mecca Bingo signed a seven-figure, three-year deal ...
The Work: Private View
23 Feb 2012
It's only February, and I've discovered a new marketing strategy already. Take the name of a product, swap the letters around and bingo - new product! At a New Year's Eve party, the 18-year-olds kept asking me for "sid-rah". "Cider?" I would say helpfully. "No, sid-rah!" "Sure, one cider ...
Unibet calls pitch for UK ad account
16 Feb 2012 | by Jeremy Lee
The company, which has previously worked with TBWA\London on its pan-European advertising but is no longer a client of the shop, has approached agencies directly. Unibet offers sports betting, casino, poker and bingo, as well as a range of online games. It also has a sub-brand called Maria that targets ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
