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Adwatch: Comparethemarket.com

Neil Dawson, creative director, DDB London reviews the latest comparethemarket.com TV ad.

Comparethemarket.com promotes Nicola Stubbs

Nicola Stubbs has been promoted to associate director of marketing for Comparethemarket.com....Stubbs has worked for Comparethemarket.com for three years, previously in marketing planning. She will now be responsible for creative. Stubbs has also worked for motorcycle insurance brand Bennetts ... and presents opportunities and challenges everyday." Last week Comparethemarket.com extended its meerkat ...

Comparethemarket.com 'meerkovo' by VCCP

Comparethemarket.com launches a new campaign featuring the Aleksandr Orlov introducing his home

Comparethemarket.com 'ambitiousness' by VCCP

The final ad in Comparethemarket.com's Aleksandr Orlov mini-film trilogy has been launched.

Comparethemarket.com 'iSimples!' by VCCP

Aleksandr Orlov, the Russian meerkat famous for his comparison website comparethemeerkat.com is launching his first official iPhone application, 'iSimples!'

Comparethemarket.com 'meerkat' by VCCP

Comparethemarket.com has launched the latest ad in its Comparethemeerkat.com campaign featuring

Comparethemarket.com 'jacuzzi' by VCCP

of people confusing the car insurance site, comparethemarket.com, with his meerkat comparison site of a

Aleksandr boosts Comparethemarket.com

Client Comparethemarket.com Agency Zed Media Planner Sam Fish Strategy We identified that online had tradition-ally been underinvested in by car insur-ance advertisers. Comparethemarket wanted to build a rapport with the public that would have a beneficial effect on brand metrics. Our approach used ...

Comparethemarket.com 'sergei' by VCCP

VCCP has introduced a new character into its Comparethemarket.com campaign, Sergei, who controls...The ad sees Sergei monitoring the number of people who acidentally visit comparethemeerkat.com when looking for comparethemarket.com. ...

Comparethemarket.com 'aleksandr' by VCCP

VCCP has created its first campaign for comparethemarket.com since retaining the business in October last year. Wealthy meerkat in comparethemarket.com ad campaign ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.