Out and About 12 April
12 Apr 2010 | by Harriet Dennys
and Comparethemarket.com win trophies at the 2010 Revolution Awards at Grosvenor House
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Client Comparethemarket.com Agency Zed Media Planner Sam Fish Strategy We identified that online had tradition-ally been underinvested in by car insur-ance advertisers. Comparethemarket wanted to build a rapport with the public that would have a beneficial effect on brand metrics. Our approach used ...
and Comparethemarket.com win trophies at the 2010 Revolution Awards at Grosvenor House
could be found at comparethemarket.com, the rival comparison websites have ramped up their advertising...Go Compare, which launched a new campaign on 18 August, is the latest price comparison site to attempt to imitate the success achieved by comparethemarket.com. Go Compare's ad introduces us to the new face of the brand: an Italian tenor with an impressive moustache called "Gio Compario". The ad ...
recently." Amelia Torode, head of strategy and innovation at VCCP, the agency behind Comparethemarket.com ...
Churchill 'Mandarin' entered by MediaCom Comparethemarket.com 'Car Insurance' entered by Zed Media ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.