Hotline: VCCP launches viral campaign
20 Mar 2009
, comparethemeerkat.com's "owner".
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Noel Bussey loves the simplicity of VCCP's comparethemeerkat.com ads for comparethemarket.com:..."Ads don't need to be pretty and clever all the time; sometimes a solid idea based on a simple play on words is all you need. And a Russian meerkat. But the best bit comes in pushing that idea to its cheeky conclusion and creating a comparethemeerkat.com site that actually compares meerkats ...
of IT at comparethemeerkat.com, breaks today (Thursday).
minister Vladimir Putin. The show will air on comparethemarket.com and comparethemeerkat.com.
CREDITS Planned by: George Everett Agency: VCCP Blue Brand: Comparethemarket.com Campaign: Comparethemeerkat.com PANEL'S VIEW Late to a crowded market, outspent, with no point of difference, a cumbersome brand name no-one could remember and a high cost per visit in a sector that seemingly favours ...
.com by name. Here Aleksandr, who still feels aggrieved at the confusion between "comparethemeerkat.com" and "comparethemarket.com", is joined by Sergei, the head of IT at comparethemeerkat.com. In Aleksandr's words: "Sergei ...
. An aristocratic Russian meerkat explains that his site, comparethemeerkat.com (I know, you can see what's coming ... for myself. It doesn't rock at all. It's functional at best. Comparethemeerkat.com, on the other hand, does ... is entertaining enough, with a bizarre East European aristocratic meerkat from comparethemeerkat.com. The campaign ...
Exposure: iTunes, comparethemeerkat.com 6. TOSHIBA Project: Space chair Client: Matt McDowell ...
between comparethemeerkat.com and comparethemarket.com Creative agency: VCCP Writers/art directors ... comparethemarket.com rather than comparethemeerkat.com), prompting him to beat him up with a stick of cured meat ...
comparethemarket.com and comparethemeerkat.com Creative agency: VCCP Writers/art directors: Matt Lloyd, Rich ... the head of IT at comparethemeerkat.com (as well as the maker of Orlov's tea). The spot begins with Orlov ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.