Reckitt Benckiser hits carbon footprint target eight years early
31 May 2012 | by Loulla-Mae Eleftheriou-Smith
Wick is also credited with producing a "ground-breaking" aerosol product that uses compressed air ...
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Capital One Cup 'will help brand stand for opportunity'
01 Jun 2012 | by Daniel Farey-Jones
to stand for strongly as a brand." The credit card company strives to make high-end products more ... giving credit cards to people who might not otherwise get them or might not otherwise get them ... the credit card provider's largely online marketing approach. Woodburn said: "We re definitely hoping ...
Arif Durrani: Can Neil Jones help transform Johnston Press?
31 May 2012 | by Arif Durrani
, allowing local advertisers to seamlessly buy both print and digital services. The service is credited ... months, and full-credit to Jones for bucking the trend. He could yet prove to be the major game ...
George Eustice: Addressing public anxiety is shrewd
31 May 2012 | by George Eustice
consistency. If you opposed the Government and it then listened and changed its mind, you got more credit ...
Diary: It isn't the Tube for once
31 May 2012
All credit to the VCCP account manager Pete Munro for his creativity in explaining his recent
On the Campaign Couch ... with JB
31 May 2012 | by Jeremy Bullmore
was utterly scrupulous in his attribution of credit. He would start the day by making it absolutely clear ... or after the screening of each spot, Harry would credit the advertiser and name both the responsible agency ... , with agency and production house credits meticulously recorded. It was unequivocally clear that Harry Wayne ...
How digital can turn a great story into a super-franchise
31 May 2012
, children solving puzzles in the magazine will earn coins that can be used to credit their online account ...
Think BR: Google spoiled the fun
30 May 2012 | by Dan Pearce
. Credit to the affiliates, they are a much-maligned bunch but they have proved remarkably resilient ...
Phones4U horror spot tops 2011's most complained about ads
30 May 2012 | by Arif Durrani and Ben Hall
the new KFC Zinger Crunch Salad with their mouths full of food. Subtitles were used to show what the women ...
Facebook and Twitter target UK SMEs with adspend giveaways
29 May 2012 | by Sarah Shearman
than 50 fans to register for 20 credit, with the chance to apply for a further 60 as they increase ... will be considered for the ad credits. Twitter has also published an online guide for small businesses on Twitter ... . Facebook's intention to give away free advertising credits was first announced by its chief operating ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
