Supermarkets boost ad spend through credit crunch
24 Nov 2008 | by Staff
LONDON - Supermarkets have increased their ad spending as the credit crunch hit other marketing
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Credit crunch hits media insurance
10 Oct 2008 | by Ian Darby
Media agency chiefs have warned that the credit crunch is hitting their ability to secure insurance...This follows reports this week that Woolworths has had difficulties obtaining credit insurance from the three major credit insurers. These include Euler Hermes, the company that supplies the majority of credit insurance covering media agencies for potential non-payment of media spend by clients ...
Credit crunch prompts downgrade of adspend forecast
31 Mar 2008 | by Ben Bold
LONDON - The effects of the credit crunch have caused ZenithOptimedia to downgrade its 2008
Public Sector: Local credit crunch campaigns
05 Dec 2008
Rochdale is targeting members of the public with a 'beat the crunch' campaign. It features tips on surviving the credit crunch and being thrifty. It is also planning to hold an advice seminar for small businesses to help them find out about the support available during recession. The council has also ...
Marketing in a Credit Crunch 'Scottish-style'
19 Aug 2008 | by Ardi Kolah
to work the ratio. In this credit crunch world, less really can be more. Ardi Kolah is a global brand ...
Council gyms benefit from credit crunch
23 Sep 2008 | by Alison Donnelly
lower membership fees. The work uses the strapline 'Feel the burn, not the crunch'. The group said ...
M&C Saatchi identifies credit crunch consumers
21 Jul 2008 | by Anne Cassidy
The study, entitled Reacting to Recession', categorises consumers into eight groups according to their attitudes and behaviour. The groups include "crash dieters" who have reacted dramatically to the credit ... 're enjoying themselves. Their credit cards are taking the strain. Why should they have to compromise? 8 ...
Publicis Groupe results defy credit crunch
28 Oct 2008 | by Staff
LONDON - Publicis Groupe has posted better-than-expected financial results for the third quarter of 2008.
Creative crunch, not credit crunch, threatens luxury brands
19 Mar 2009 | by Nicola Clark
LONDON - A lack of marketing creativity and a 'creative crunch' as opposed to a credit crunch...by analysts at the increasing propensity of companies to use the 'credit crunch' as a byword for poorly ...
Consumers won't sacrifice fitness in the credit crunch
26 Jun 2009 | by Nicola Clark
LONDON - More than half of consumers will not be sacrificing their fitness programmes in the credit
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
