Lineker crunches crooning Lionel in Walkers ad
26 Aug 2010 | by Sara Kimberley
dared to take from the packet. The ad finishes with the line: "New thicker cut Walkers Extra Crunch ...
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Pringles 'crunch band' by Crispin Porter + Bogusky
05 Jul 2011
The app is an air instrument powered by a mobile phone s built in accelerometer and is called The Pringles Crunch Band. It s currently available in the UK and in Nordic countries. Users can unlock new instruments by scanning Pringles barcodes, and earn badges to post on Facebook. With the empty tube ...
Credit-checking brand Credit Confidential debuts with £5m push
20 Apr 2011 | by Alex Brownsell
Fledgling consumer credit-checking brand Credit Confidential has launched a £5m ad campaign...and Equifax, is targeting consumers who want to check their credit history reports and find out whether ... will initially offer a free, 30-day trial, as well as a one-off credit check costing 6.95 and membership costing 9.95 a month. The venture is managed by online specialist Adaptive Infinity, with the credit data ...
Eurostar targets business travellers with ad push
01 Sep 2010 | by Alex Brownsell
to grow, following a collapse in numbers during the credit crunch in 2008. Emma Harris, sales ...
Credit Confidential 'mural' by Stephens Francis Whitson
18 Apr 2011
Credit Confidential has launched a new ad to promote its consumer credit tracking services....The ads, liken the trail of information in a credit report to the trail of paint left by an animated mural man as he runs through a city. The multi channel integrated media campaign, bought by Vizeum, will include TV, press and online display. ...
Financial brands rein in spend over credit fears
04 Dec 2007 | by Bill Britt
LONDON - The true impact of the credit squeeze has manifested itself in a dramatic decline...Finance firms spend on traditional marketing relating to lending, across mortgages, credit cards and personal loans, has plunged since the squeeze began. Total adspend by banks, building societies and credit ... been a particularly notable fall in investment in direct mail and print for credit card products ...
BT launches loyalty credit card through MBNA
26 Jun 2007 | by Daniel Farey-Jones
LONDON - BT has partnered with MBNA to launch a credit card for BT customers, which rewards them...or vouchers. Gavin Patterson, managing director of consumer at BT Retail, said: The BT credit card ...
Diet Coke 'credit' by Wieden & Kennedy Portland
01 Mar 2012
The latest Diet Coke ad from Wieden & Kennedy Portland is billed as a tribute the hard work that goes into making movies.
Credit Suisse 'helping Roger Federer relax' by Euro RSCG
31 May 2011
Euro RSCG London has launched a global TV campaign for Credit Suisse on the back...The TV campaign, which launches in May, was shot by film director Jordan Scott, Ridley Scott s daughter. The ads show Federer seemingly without a care in the world despite being interrupted by unusual diversions. The idea is to highlight that Credit Suisse enables the Tennis Ace to really enjoy his precious ...
Top 100 direct mail advertisers: financial-services brands
30 Sep 2008 | by Robert McLuhan
, managing director at digital agency CMW. 'That, in turn, has led to the credit crunch that is now forcing ... to pass screening procedures [for credit],' says Alison Nicholson, senior sales consultant at EuroDirect ... credit bureaus before mailing. Some experts think the sector has to work on making itself easier ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
