Lineker crunches crooning Lionel in Walkers ad
26 Aug 2010 | by Sara Kimberley
dared to take from the packet. The ad finishes with the line: "New thicker cut Walkers Extra Crunch ...
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And in the real world... Credit insurance, Skype, UBS and more
15 Apr 2009 | by Ian Darby
at Switzerland's biggest bank to more than 18,000 since the start of the credit crunch. The Times The first ...
Northern Rock calls £2 million media review
20 May 2010 | by Ian Darby
was forced by the credit crunch and sub-prime mortgage crisis to borrow 26.9 billion in emergency funding ...
RKCR/Y&R offers free advice to Camden's small businesses
24 Aug 2009 | by Staff
team are hoping their efforts will help businesses drum up a few extra customers during the credit crunch. Richard Exon, the chief executive of RKCR/Y R, said: "RKCR is based in Camden and felt we wanted ...
SFW and Vizeum scoop credit brief
12 Aug 2010 | by Katherine Levy
Credit Confidential, a new online credit monitoring service, has appointed Stephens Francis Whitson...the brand, which is expected to be backed with a media budget in the region of 4 million. Credit Confidential is positioning itself as a competitor to existing online credit services such as Experian's CreditExpert and CallCredit, which offer consumers advice on how to manage their credit rating and protect ...
When it's crunch-time, this client trusts his gut
28 Jul 2011 | by John Tylee
Ian Ellington, the Walkers Snacks general manager in charge of a £30 million adspend, not only reformulated its products but also its marketing. The result? A much-loved, flexible ad campaign and a Cannes Grand Prix. John Tylee reports.
Halifax reignites ad pitch
03 Nov 2010 | by Anne Cassidy
that its singing-and-dancing advertising needed to be rethought in light of the global credit crunch ...
DLKW gets 11th-hour reprieve as Halifax abandons review
16 Sep 2010 | by Anne Cassidy
needed to be rethought in light of the global credit crunch. DLKW first won the Halifax account ...
SFW nets SAV Credit integrated account
23 Feb 2012 | by Sara Kimberley
SAV Credit has appointed SFW to handle its integrated account across its Aqua, Marbles and Opus...SFW won the account after a pitch and will work as SAV s lead marketing agency. Its focus will be on growing Aqua s customers while building and developing the brand. Crazy Horse Brand Response was the incumbent on SAV s direct account. SAV has around 500,000 credit-card customers, with more than 600 ...
Facebook plots introduction of 'credits' payment system
03 Jun 2009 | by Kate Nettleton
users to buy "credits", which they can exchange for virtual goods, according to a report
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
