Consumers won't sacrifice fitness in the credit crunch
26 Jun 2009 | by Nicola Clark
LONDON - More than half of consumers will not be sacrificing their fitness programmes in the credit
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Creative crunch, not credit crunch, threatens luxury brands
19 Mar 2009 | by Nicola Clark
LONDON - A lack of marketing creativity and a 'creative crunch' as opposed to a credit crunch...by analysts at the increasing propensity of companies to use the 'credit crunch' as a byword for poorly ...
Women dye hair at home to beat the credit crunch
24 Apr 2009 | by Nicola Clark
consumers are making in the name of the credit crunch. Spas and nail salons are also facing up ...
RAB launches campaign to promote radio in credit crunch
04 Feb 2009 | by Sarah Johnson
LONDON - The Radio Advertising Bureau is launching a radio campaign later this week to promote the use of radio in an economic downturn.
Luxury brands ditch mass-market strategy as credit crunch deepens
24 Feb 2009 | by Nicola Clark
and famous via credit cards and loans. As credit dries up and people seek to manage their debts, some luxury ...
Motorola launches £1,400 mobile phone despite credit crunch
18 Dec 2008 | by Fiona Ramsay
LONDON - Motorola is running a £2m print, outdoor and online campaign for its £1,400 Aura mobile phone.
Timberland campaign targets credit-crunch spenders
28 Apr 2009 | by Gemma Charles
LONDON - Timberland has launched a humorous outdoor campaign themed around the credit crunch.
Football shirt-sponsorship deals continue to climb in value
10 Nov 2009 | by Ed Kemp
LONDON - Football shirt sponsorship is defying the credit crunch, according to the latest annual
Why PR invigorates brands
23 Jan 2009
against the credit crunch. Consumers need to be convinced that spending a bit more is worth it....of your brand what price would you put on that? The credit crunch is also throwing up new challenges ...
Kenwood mixer campaign leverages home cooking trend
26 Feb 2009 | by Miranda Fitzgerald
food blenders to capitalise on the growing number of people cooking at home to beat the credit crunch.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
