Search results for credit crunch

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Creative crunch, not credit crunch, threatens luxury brands

LONDON - A lack of marketing creativity and a 'creative crunch' as opposed to a credit crunch...by analysts at the increasing propensity of companies to use the 'credit crunch' as a byword for poorly ...

Consumer in the street: buying green in the credit crunch

in the street whether they are willing to pay more to buy green during the credit crunch. Watch the video

What marketers really need to know about the credit crunch

attributed to the poor summer, the 'credit crunch' - a term loosely coined to describe the impact ... . It is clear that consumers are not responding to the credit crunch in a rational way, and levels of anxiety do ... owners, the advertising community and marketers are operating at the sharp end of this crunch. One need ...

Luxury brands ditch mass-market strategy as credit crunch deepens

and famous via credit cards and loans. As credit dries up and people seek to manage their debts, some luxury ...

Supermarkets, hotels among sectors embracing the 'credit crunch' as part of their branding

The concept of the credit crunch, once the preserve of the business pages, has migrated ... of consultancy The Partners, goes as far to suggest that the credit crunch has 'become so embedded in our ... are beginning to show interest in the idea of using the credit crunch in their advertising. However, he ...

Timberland campaign targets credit-crunch spenders

LONDON - Timberland has launched a humorous outdoor campaign themed around the credit crunch.

How marketers can benefit from the recession

on how to thrive in 'credit crunch.'.... Exclusive research: What marketers really need to know about the credit crunch Economic slowdowns ...

M&S plans second one-day sale to beat Christmas crunch

LONDON - Marks & Spencer is planning another one-day sale to draw in Christmas bargain hunters following the success of its first discount day when prices were slashed by 20%, according to a report.

Half of consumers to buy less says Henley Centre study

According to exclusive 'Feeling the pinch' research from the Henley Centre unveiled in Marketing today it is anxiety - as opposed to consumer's real economic circumstances - which is fuelling consumers' changing consumption habit. What marketers really need to know about the credit crunch How marketers ...

Debenhams hires Blowfish for credit card DM work

recently launched credit card....The agency has been hired on a project basis by Debenhams to specifically target its credit card holders and encourage them to use their cards. Andrew Rosbottom, Debenhams direct marketing controller, said: "This is only aimed at existing credit card holders with the aim to increase their spend ...

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