What marketers really need to know about the credit crunch
30 Sep 2008 | by Nicola Clark
attributed to the poor summer, the 'credit crunch' - a term loosely coined to describe the impact ... . It is clear that consumers are not responding to the credit crunch in a rational way, and levels of anxiety do ... owners, the advertising community and marketers are operating at the sharp end of this crunch. One need ...



