Luxury brands ditch mass-market strategy as credit crunch deepens
24 Feb 2009 | by Nicola Clark
and famous via credit cards and loans. As credit dries up and people seek to manage their debts, some luxury ...
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What marketers really need to know about the credit crunch
30 Sep 2008 | by Nicola Clark
attributed to the poor summer, the 'credit crunch' - a term loosely coined to describe the impact ... . It is clear that consumers are not responding to the credit crunch in a rational way, and levels of anxiety do ... owners, the advertising community and marketers are operating at the sharp end of this crunch. One need ...
Supermarkets, hotels among sectors embracing the 'credit crunch' as part of their branding
29 Jul 2008 | by Gemma Charles
The concept of the credit crunch, once the preserve of the business pages, has migrated ... of consultancy The Partners, goes as far to suggest that the credit crunch has 'become so embedded in our ... are beginning to show interest in the idea of using the credit crunch in their advertising. However, he ...
Eurostar targets business travellers with ad push
01 Sep 2010 | by Alex Brownsell
to grow, following a collapse in numbers during the credit crunch in 2008. Emma Harris, sales ...
Half of consumers to buy less says Henley Centre study
30 Sep 2008 | by Nicola Clark
According to exclusive 'Feeling the pinch' research from the Henley Centre unveiled in Marketing today it is anxiety - as opposed to consumer's real economic circumstances - which is fuelling consumers' changing consumption habit. What marketers really need to know about the credit crunch How marketers ...
Lastminute.com and Virgin Money in credit card deal
16 Apr 2004 | by Staff,
with the launch of a jointly branded credit card with Virgin Money....that our customers will want to put Lastminute.com in their back pocket and hence the credit card ... , said: "We have put together two well known lifestyle brands to create an attractive credit card ... round a great credit card." If you have an opinion on this or any other issue raised on Brand ...
Barclaycard and Oyster partner for credit card initiative
13 Dec 2006 | by by Joanna Bowery
to use the same card to pay for travel and as a credit card.
Barclaycard trumpets arrival of combined Oyster credit card
14 Aug 2007 | by Darren Davidson
The new card, which will combine an Oyster card, credit card and payment card in one, will be launched across London this September. Oyster is the electronic pass being phased into the London travel network. The campaign, created by Bartle Bogle Hegarty, is based around the campaign strapline, welcome ...
BBC denies plans to sell Lonely Planet business
28 Oct 2009 | by Jacquie Bowser
( 37m) before the credit crunch. The Wheelers retained a put option when they sold the business ...
Poll: Britain becomes a nation of online shoppers
08 Oct 2008 | by Gemma Charles
are still no go areas for three out of 10 and two out of 10 consumers respectively. Meanwhile, the credit crunch looks set to trigger an even bigger stampede towards online shopping. More than half of shoppers ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
