17 Apr 2012
| by Danny Rogers
The event is the first in a series of Last Thursday Club events to be held at St Bride s in London s Fleet Street.
The debate will look at ethical questions facing business and the media in the aftermath of the credit crunch.
The discussion will be chaired by the Rev George Pitcher, former PR ...
14 Mar 2012
| by Sara Luker
Oil giant Shell has called in Crunch Communications to handle the global PR for its two major...with the Australian Grand Prix. Crunch will provide onsite tactical PR to Shell stakeholders during the Formula One ...
is critical. Crunch offers a mixture of traditional motorsport PR and exciting new opportunities that will yield excellent dividends for Shell and the media alike. Crunch has worked on a series of motorsport ...
16 Feb 2012
| by Matthew Chapman
Nationwide is launching a credit card called Select, with an integrated campaign positioning
24 Apr 2012
| by Maisie McCabe
.
Sponsorships credits are broadcast during editorial rather than commercial airtime and so are not allowed ...
of products or services.
Instead, the focus of the sponsorship credit must be the sponsorship arrangement itself and although credits can include reference to the sponsor's products or services, this can only ...
23 Feb 2012
| by Sara Kimberley
SAV Credit has appointed SFW to handle its integrated account across its Aqua, Marbles and Opus...SFW won the account after a pitch and will work as SAV s lead marketing agency. Its focus will be on growing Aqua s customers while building and developing the brand.
Crazy Horse Brand Response was the incumbent on SAV s direct account.
SAV has around 500,000 credit-card customers, with more than 600 ...
17 Jan 2012
| by Nick Batten
Credit Suisse is sponsoring Bloomberg's recently launched iPad app, Bloomberg Television+, in a...The year-long sponsorship aims to boost awareness of Credit Suisse among a target audience of high-net-worth individuals.
Bloomberg Television+ was released in October last year and enables users around the world ...
by Havas Media International and Credit Suisse provided the insight that their target audience of high ...
01 Mar 2012
The latest Diet Coke ad from Wieden & Kennedy Portland is billed as a tribute the hard work that goes into making movies.
19 Jan 2012
| by Matthew Chapman
of administrations as companies struggle to refinance their debts as a result of a credit crunch.
Brands ...
05 Jan 2012
| by Sara Luker
UK credit reference agency Callcredit Information Group has hired Lucre to handle its consumer PR...as an expert in the field of credit lending. Callcredit, which has offices in Bristol, Chalfont, London, Warrington, Kent and Leeds, provides consumer data and credit referencing services for businesses. It wants ...
, after their Christmas spending, should be using Callcredit to check personal credit reports and make ...
02 Feb 2012
announced it is to withdraw its Halifax and Bank of Scotland charity credit cards from the market.