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TV or not TV: Should challenger brands resist the lure of TV advertising?

10 Feb 2012 | by David Benady

, whether retailers, packaged goods or technology products, can still achieve a great deal solely through ...

Exploring licensing's new gaming frontier

10 Feb 2012 | by Eva MacIntosh

the ultimate sign-off on the deals. As with all licensing, getting the timing right is essential, and ensuring ...

City & Corporate: 'Mega-deals' lead to listings market lift

10 Feb 2012 | by Alec Mattinson

Last week has been hailed as the 'return of the mega-deal' as Facebook announced its $100bn IPO and details emerged of a planned £50bn merger of London-listed mining giants Xstrata and Glencore. Brunswick is understood to be working on the Facebook listing, although it has not confirmed the appointment. The agency ...

Rooster called in to promote daily deals market conference

09 Feb 2012 | by John Owens

Daily Deals Summit Europe has picked Rooster PR for a groundbreaking discount-shopping daily deals...and Wahanda. Prodromou, who worked a senior consultant and general manager at daily deals site Groupon in 2010, said: This is a brand new event for a fast-moving industry. Daily deals have exploded over ... James Brooke said: Daily deals have changed the way we buy a huge variety of products and services ...

Zeebox rolls out click-to-buy function

09 Feb 2012 | by Maisie McCabe

Media as part of BSkyB's multimillion-pound deal with Zeebox. Anthony Rose, chief technology officer ... -to-buy promise." In January, Sky signed a deal reportedly worth $15m ( 9.8m) that included a 10% stake ...

Private View: Darren Bailes and Dave Bedwood

09 Feb 2012

you the crap you have to deal with in the real world; just as the food served doesn't have to look ...

Sport magazine to hand out 'light sabres' for Star Wars promotion

09 Feb 2012 | by Maisie McCabe

by 'Star Wars'-branded staff in the West End. As part of the deal, UTV Media's sibling TalkSport station ... Pitch, said: "'Star Wars' fans are almost as passionate as sport fans, so this deal between 20th Century ...

Groupon reins in marketing spend as it reports loss of $42.7m

09 Feb 2012 | by Sarah Shearman

ad campaign in the period, as it moved to up the ante in the daily deals space. The marketing ... it is working on features to make the deals it sends to customers more personalised. The company's results ... that Groupon would be rolling out more targeted deals in the first half of this year, which will be based ...

Channel 4 admits February deals will not be delivered

09 Feb 2012 | by Maisie McCabe

to deliver on its February deals....In a series of e-mails sent to agencies, the broadcaster informed TV buyers that it had a "couple of issues regarding delivering deals in February" and it expected to under-deliver campaigns by up to 5 ... will look to improve its audience performance in order to claw back the deal debt to avoid having to roll ...

Hi-Media picks up Thomas Cook online ad sales

09 Feb 2012 | by Daniel Farey-Jones

The holiday operator's own ad sales team will continue to sell ads to its partners and to allow trading platform Rubicon Project to represent a portion of its inventory. Hi-Media will be able to represent bespoke advertising deals to advertisers and agencies, with the exception of travel brands ...

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