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The battle for prime slots on CCTV is set to shake up media, Helen Deal reports....The battle for prime slots on CCTV is set to shake up media, Helen Deal reports. Even in normal times, the Chinese media market is an uncertain place. But this year, media buyers ... . However, the auction also provoked a near riot as brokers struggled for a stake in the lucrative deals ...
Helen Deal reports on the newly formed ad club that aims to help native shops...Helen Deal reports on the newly formed ad club that aims to help native shops As June 1997 moves closer, Hong Kong s handover to China is never far from the minds of the colony s population. In the streets, for instance, there have been demonstrations calling for democracy, and solemn ...
In Beijing s Tiananmen Square, a big clock is counting down to 1 July 1997 - the date of China s reunification with Hong Kong. But marketers and their agencies aren t waiting for that particular midnight hour.
stories from different papers, bear the same strapline: What s the big deal, we ve been making identical
It is witty copy rather than visual imagery that sets this campaign apart from the rather dull mainstream of financial advertising. The campaign uses dry humour to reinforce Diners Club s aspirational values. Each ad shows a shot of all or part of a credit card. In one, the space for the signature is...
Like his controversial rival, Benetton, the Italian fashion designer, Alberto Aspesi, tries to avoid what he calls the pedantic illustration of a product in his advertising. Instead, his latest campaign - which was developed in conjunction with the design group, Tomato - is a collection of small images,...
These two commercials for Tempo focus on the tissue s strength.
There are no winding mountain roads in this car commercial. No emergency stop inches before the unexpected edge of a cliff. Instead, a driver is shown putting Hyundai s new Tiburon sport coupe through its paces in a nail-biting dash between buoys lined up on the surface of the sea. The 30-second commercial,...
This campaign for the launch in New York of the chain store, Target, includes tube cards, bus sides, press and television ads. The TV work highlights the slack service associated with New York shops and contrasts it with Target s policy. One spot focuses on Target s pledge to open a new cash till if...
Local alliances have allowed Murdoch s Star TV to virtually dominate Asia.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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