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R Whites reinvents 'secret lemonade drinker'

for the ice lollies to Fredericks Dairies, which holds similar deals for Cadbury and the Robinson's Fruit ...

Media360: Spotify preaches the gospel of music

deal." Spotify is available in 13 countries the US, UK, Sweden, Finland, Norway, Denmark, France ...

Media360: The Week's commercial leader talks about adapting to the iPad

sponsorship deals and 185,000 downloads in the US, The Week's app is said to be on course to generate more ...

Media Agenda: Channel 5's Nick Bampton says changes have made broadcaster stronger

Contacts. However, the broadcaster has gone on to sign a number of major cross-media deals, including ...

'The Exclusives' set to hit ITV2 this week

Bauer Media is covering and promoting the programme across its magazine, online and radio portfolios. It has secured LG Mobile as the sponsor of its coverage in a six-figure deal. Here is an exclusive preview of the show, which debuts on 17 May. ...

Irn-Bru 'gets you through' by The Leith Agency

people's ability to deal with difficult situations with a sense of humour.

P&G launches London 2012 Olympics campaign

is part of a decade-long global sponsorship deal with the International Olympics Committee, running until ...

Reggae Reggae Sauce brought to life in Aardman TV ad

', Reggae Reggae Sauce song, which sealed the deal for him on 'Dragons' Den', an animated Roots splashes ...

Mars kicks off its Euro 2012 ad campaign

of the Football Association (FA), the sport's governing body, having signed a five-year deal in 2009. Follow ...

Media Week Awards co-chairs revealed

more. Allan said: "A great deal of the value and prestige of awards come from the rigour and focus ...

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