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Capital One Cup 'will help brand stand for opportunity'

that following yesterday's confirmation of our story tipping the deal : "Opportunity is something we want ... , was "pretty late to be signing a deal of this magnitude the overall campaign theme that we re developing ... the competition." The deal was negotiated with the Football League by SMG Sports, part of Capital One's media ...

Chambord makes TV debut with E4's Revenge

Chambord, with agency Duke and Earl, has created a series of idents to be aired around the ABC Studios drama set in the millionaire s playground of the Hamptons. The three idents, in Chambord s ink Sketch look and feel, will be five-, 10- and 15-seconds long. The sponsorship deal, brokered by UM ...

The craft of arts sponsorships

The end of a high-profile Orange deal suggests tough times for arts tie-ups, but other brands...of the arts. Big-name deals It is no surprise that brands might question the value of backing the arts ... opportunities such sponsorship deals provide. Spedding contends that in industries such as oil and gas ...

The age of the interim marketer

. 'There isn't a great deal of axing of jobs in the marketing world; companies want to recruit people ...

BMI Regional to retain marketers after £8m sale

, we can look ahead with confidence." The 8m deal includes all of BMI Regional s fixed assets ...

LoveFilm takes on rivals with HD streaming service

LoveFilm announced it had struck a multi-year second pay window deal with NBC Universal for exclusive streaming rights to Universal Pictures titles, including 'Kick-Ass' and 'Despicable Me'. The deal allows ...

MasterCard extends Priceless campaign with festival sponsorship

As part of its three-year deal with the Southbank, MasterCard will sponsor a summer-long series of art and music events under the banner of the 'Festival of the World'. Attractions include a Festival of the World Museum designed by British designer Wayne Hemmingway; a giant wooden sculpture ...

Diary: Don't you love a denier?

are on them for quite a while. The deal was possibly one of the worst-kept secrets in the advertising ... Woodford, who denied the deal was happening right up until the very end. In an e-mail he sent to all his ...

Russell Davies: Can Facebook offer quality as well as quantity to brands?

and (hopefully) most fascinating of all: you're constantly dealing with all sorts of new problems. Just last ... and Wales. Facebook has, obviously, already spotted this and there is a special process for dealing ... to deal with false reports, reinstating the undead. And imagine when future historians or biographers want ...

Think BR: Inadvertent advertorial?

communications, and also the Consumer Protection Regulations, which deal with unfair commercial practices ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.