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Evidon and DoubleVerify integrate privacy and ad verification

Evidon s compliance services makes a great deal of sense for us." Follow Daniel Farey ...

Ladbrokes bolsters eCRM to cope with diversifying platforms

The betting and gaming firm is aiming to improve the targeting of its email and mobile communications by hiring consumer insight firm Sky IQ. Ladbrokes will task Sky IQ with working across all its offerings, including sports betting, casino games, poker, bingo and games products such as 'Deal or No Deal ...

Tesco boosts Clubcard with last-minute deals and 'love loyals' plan

to reward its best customers and the roll-out of a last-minute deals service....can offer our customers even better Clubcard benefits and deals, such as personalised offers, new ...

Energy industry to increase transparency over best deals for customers

. The Coalition Government claims the "landmark" deal with all the major energy suppliers could mean millions ... . The new proposals are designed to deal with the inertia in the industry because customers are staying ...

Heathrow runs family-friendly Easter campaign

that will benefit families, from "Kids eat free" deals, to extra-wide family parking spaces in all the long ...

EDF agrees £3.5m customer payback for breaking sales rules

Deal public awareness campaign run by Citizen's Advice, which encourages people to shop around to find the best deal and get help if they are falling behind with energy payments. The remaining 3.5m ...

SAS moves into real-time bidding arena

, told Media Week that the deal was a sign the industry was "growing up". He said: "People ... determine optimal ad pricing, audience and inventory to yield maximum ad revenue." The value of the deal ...

Unilever personal care brands sponsor British Lotus F1 Team

, are to sponsor British Formula 1 team Lotus in a multi-year deal....to launch in time for this year's first F1 race in Australia, on 18 March. The deal was brokered ... as part of a six-year deal, which allows Sky to broadcast every race. Follow Loulla-Mae Eleftheriou ...

Tesco boosts Clubcard with Virgin Atlantic partnership

The deal adds to the pre-existing partnership Tesco has with British Airways and Iberia through the Avios loyalty programme, which was previously known as Airmiles before a rebrand in September. The tie-up with Virgin means customers earn 2.5 miles per 1 spent in-store or online at Tesco Direct ...

Stobart to be Super League sponsor

Eddie Stobart is making a significant move into sport sponsorship, signing a deal to be the new...The fleet operator is replacing Engage Mutual, which was sponsor for seven years. Further details of the sponsorship deal will be announced later this week. Previous sponsors of the Super League include Tetleys ... . In April last year, Engage ended its title sponsorship of the Super League. Engage terminated the deal ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.