01 Jun 2012
| by Maisie McCabe
Garmin, the satellite navigation company, has signed a six-month, six-figure deal to promote its...generic ads with local information. The deal was negotiated between Garmin and Amscreen directly. Dawn ...
. Simon Sugar, chief executive of Amscreen, said: "This mutually beneficial deal will enable both Garmin ...
industry." Earlier this week, Amscreen announced a deal with Halifax to provide screens for its 200 ...
31 May 2012
| by Maisie McCabe
Nokia has signed a product placement deal for its Lumia smartphones to appear in the Channel 4 soap...As part of the deal, Hollyoaks characters will use the Lumia 800 and 710 phones and Monster's Purity HD headphones, while Nokia ads will appear at the village bus stop from July.
Lumia will also ...
-screen personality.
The deal, which is for an initial four-month period, was negotiated by Carat, Lime Pictures ...
25 May 2012
| by Daniel Farey-Jones
' during the Euro 2012 tournament, as part of a deal also pushing the retailers' 'Cash For Goals' promotion....goal England score during Euro 2012.
The deal was brokered by Lindsay Payne, group account director ...
25 May 2012
| by Sara Luker
Daily deal site DiscountVouchers.co.uk has hired Rooster PR to handle its UK comms....and consumer sectors. From July to December 2011 UK consumers spent 292.5m on daily deal websites, saving ...
deal sites in the UK and 1,500 across Europe vying for customers.
Rooster aims to target merchants by focusing on the site s record of incremental sales and evidence that consumers purchase deals they did ...
24 May 2012
| by John Owens
Mexican restaurant brand Benito's Hat wanted to create a big buzz on a small budget. Unity came up with an integrated three-day campaign combining a social media 'tweets for eats' competition, media relations and amplification of an in-store promotion.
16 May 2012
| by Nick Batten
as part of a £500,000 deal brokered by The7stars....The partnership will offer Mirror readers a number of exclusive deals and incentives including free bets and bespoke odds.
It will launch in early June, prior to the kick-off of the Euros on 8 June.
Olly Raeburn, retail marketing director at Gala Coral, said: "The7stars has created ...
10 May 2012
Phil Georgiadis and Ian Pearman explain what steps Nabs is taking to help the careers of young employees and improve staff retention rates.
08 May 2012
| by Loulla-Mae Eleftheriou-Smith
-tax losses for the first six months of the year, while rival Thomas Cook's £1.4bn financing deal has been...deal in April , to extend its current financing agreement by two years and allow it to continue ...
) that the deal showed an "ongoing support" from the its lenders.
He said: "We continue to make good progress ...
27 Apr 2012
| by Sarah Shearman
Perform, the digital sports media agency, has struck a deal with Facebook that will bring more than
26 Apr 2012
| by Brendan Tansey
another signal of the rise of visual storytelling for brands.
A key factor driving the deal ...
occur on mobile.
So, in simple terms, the Instagram deal means Facebook has cemented its place as the largest mobile ad network. But what does it actually mean for advertisers?
Well, the deal could ...