Think BR: Inadvertent advertorial?
30 May 2012 | by Helen Bowyer
communications, and also the Consumer Protection Regulations, which deal with unfair commercial practices ...
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Think BR: Are you managing what you measure or measuring what you manage?
01 Jun 2012 | by Claire Emes
often create issues which it then becomes the responsibility of customer services to deal with. Through ...
Think BR: Connected TV uncovered
30 May 2012 | by Toby Gunton
minutes was all about setting the scene. Connected TV is a big deal. It s changing where and when you ...
Evidon and DoubleVerify integrate privacy and ad verification
24 May 2012 | by Daniel Farey-Jones
Evidon s compliance services makes a great deal of sense for us." Follow Daniel Farey ...
Think BR: BrandZ shows why technology matters
23 May 2012 | by Nick Cooper
are being created by technology and telecoms brands. Deals between Google and Motorola Mobility ...
Think BR: Advertising for the second-screen
22 May 2012 | by Andrew Fisher
% looked up coupons or deals related to ads. When you look at these findings together, you have more ...
Think BR: Brands and the pleasure principle
21 May 2012 | by John Crowther
get down as dirty and basic as asking the fundamental question of what the brand deal is that rewards ...
Smart DRTV: harnessing a potent mix of mass market reach and data
17 May 2012 | by Alison Meredith
good consumer. In addition, many are sceptical of the claims and quality of deals/brands being ... to success is the understanding the nature of the deal: there is a value exchange between the amount ...
Think BR: Online finance in the age of data
14 May 2012 | by Philip Dyte
lunch at Pret. All of a sudden, my payments data shows that I start getting a supermarket meal deal ...
Think BR: The social loyalty revolution
09 May 2012 | by Tom Huxtable
loyalty demands a longer term, growing and evolving relationship. Savvy consumers understand the deal ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
