01 Jun 2012
| by Daniel Farey-Jones
that following yesterday's confirmation of our story tipping the deal : "Opportunity is something we want ...
, was "pretty late to be signing a deal of this magnitude the overall campaign theme that we re developing ...
the competition."
The deal was negotiated with the Football League by SMG Sports, part of Capital One's media ...
01 Jun 2012
| by Gemma Charles
Chambord, with agency Duke and Earl, has created a series of idents to be aired around the ABC Studios drama set in the millionaire s playground of the Hamptons. The three idents, in Chambord s ink Sketch look and feel, will be five-, 10- and 15-seconds long. The sponsorship deal, brokered by UM ...
01 Jun 2012
| by Matthew Chapman
The end of a high-profile Orange deal suggests tough times for arts tie-ups, but other brands...of the arts.
Big-name deals
It is no surprise that brands might question the value of backing the arts ...
opportunities such sponsorship deals provide. Spedding contends that in industries such as oil and gas ...
01 Jun 2012
| by David Benady
.
'There isn't a great deal of axing of jobs in the marketing world; companies want to recruit people ...
01 Jun 2012
| by Loulla-Mae Eleftheriou-Smith
, we can look ahead with confidence."
The 8m deal includes all of BMI Regional s fixed assets ...
31 May 2012
| by Sarah Shearman
Express UK, said: "Our customers want the best deals at their convenience.
"They are increasingly ...
31 May 2012
| by Sarah Shearman
LoveFilm announced it had struck a multi-year second pay window deal with NBC Universal for exclusive streaming rights to Universal Pictures titles, including 'Kick-Ass' and 'Despicable Me'.
The deal allows ...
31 May 2012
| by Alex Brownsell
As part of its three-year deal with the Southbank, MasterCard will sponsor a summer-long series of art and music events under the banner of the 'Festival of the World'.
Attractions include a Festival of the World Museum designed by British designer Wayne Hemmingway; a giant wooden sculpture ...
30 May 2012
| by Sarah Shearman
drink brand's Twitter page, the first deal of its kind for the six-year-old micro-blogging platform.
29 May 2012
| by Sarah Shearman
Twitter to grow.
A Twitter spokeswoman told Marketing: "We have a full team that deals with big brands ...