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Capital One Cup 'will help brand stand for opportunity'

that following yesterday's confirmation of our story tipping the deal : "Opportunity is something we want ... , was "pretty late to be signing a deal of this magnitude the overall campaign theme that we re developing ... the competition." The deal was negotiated with the Football League by SMG Sports, part of Capital One's media ...

MasterCard extends Priceless campaign with festival sponsorship

As part of its three-year deal with the Southbank, MasterCard will sponsor a summer-long series of art and music events under the banner of the 'Festival of the World'. Attractions include a Festival of the World Museum designed by British designer Wayne Hemmingway; a giant wooden sculpture ...

PAA lands Investec private banking account

relied on press and search marketing, as well as sponsorship deals, to boost its profile. Gravity will continue to handle the brand's advertising. Last year, Investec struck a deal with the England and Wales ...

Think BR: Online finance in the age of data

lunch at Pret. All of a sudden, my payments data shows that I start getting a supermarket meal deal ...

Chime pushes ahead with Bell Pottinger sale

by PRWeek when news of the MBO first broke in January, the businesses included in the deal are all ... of Chime s PR business represented a bad deal for Chime . In its statement today, Chime said that its ...

College Hill founder Alex Sandberg steps down

majority stake to private equity firm Vitruvian Partners in October last year. The deal, which valued ...

Amex rolls out first SMS-interactive billboard

offer, whether it is insider information on a destination, access to exclusive deals or comprehensive ...

Brand Barometer: Social media performance of Virgin Money

DECEMBER Virgin's purchase of Northern Rock was questioned by the National Audit Office as it left taxpayers facing a potential loss of more than 400m. JANUARY There was a spike in mentions and reach score this month as Virgin Money announced a two-year sponsorship deal with Newcastle ...

When social media turns bad: dealing with negative comments

The avenues for instant feedback afforded by social networks often result in a stream of negative comments from consumers, but how should marketers react?

O2 takes aim at PayPal with mobile payments service

. Users can then use the service to make a transaction. Daily deals will be offered through the service ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.