The age of the interim marketer
01 Jun 2012 | by David Benady
. 'There isn't a great deal of axing of jobs in the marketing world; companies want to recruit people ...
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Chambord makes TV debut with E4's Revenge
01 Jun 2012 | by Gemma Charles
Chambord, with agency Duke and Earl, has created a series of idents to be aired around the ABC Studios drama set in the millionaire s playground of the Hamptons. The three idents, in Chambord s ink Sketch look and feel, will be five-, 10- and 15-seconds long. The sponsorship deal, brokered by UM ...
R Whites reinvents 'secret lemonade drinker'
29 May 2012 | by Loulla-Mae Eleftheriou-Smith
for the ice lollies to Fredericks Dairies, which holds similar deals for Cadbury and the Robinson's Fruit ...
Vimto partners with Vevo to target teens
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
the main sponsor of an exclusive music release, claiming the deal will give the brand "access to the 12 ...
Ketel One in search for creative agency
17 May 2012 | by Jeremy Lee
in February 2008 after a $900 million deal with Nolet to market and distribute the brand globally. Ketel One ...
ITV signs up Pepsi for Shazam-enabled ad in BGT final
10 May 2012 | by Matthew Chapman
ITV signed an exclusive deal with the audio-recognition service in April in order to become ... of digital trends". Mindshare devised and brokered the Pepsi Max deal. Cadbury's will integrate Shazam ... s Olympic sponsorship. The idea was devised by Drum, with the deal brokered by PHD. Follow Matthew ...
EBLEX appoints BMB to promote red meat
10 May 2012 | by Anne Cassidy
. EBLEX also invested in TV sponsorship through a deal last year with UKTV to support the food programme ...
Non-sponsor brands ramp up pre-Olympics sports marketing
09 May 2012 | by Gemma Charles
press campaign and unveil a digital platform, as part of a partnership with SportsAid. Under the deal ...
Foster's introduces personalised 'good call' messages
08 May 2012 | by Daniel Farey-Jones
from its 'Good Call' campaign, with the added bonus of dealing with bikini-clad girls staffing a new
Chinese firm acquires majority stake in Weetabix
03 May 2012 | by John Reynolds
Bright Food announced today (4 May) that it had acquired a 60% majority stake in the Weetabix Food Company. The deal values the Weetabix business at 1.2bn. As part of the deal, Bright Food has also acquired the Weetabix sister brands, Alpen and Ready Brek. The Northamptonshire-based company was family ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
