01 Jun 2012
| by Daniel Farey-Jones
that following yesterday's confirmation of our story tipping the deal : "Opportunity is something we want ...
, was "pretty late to be signing a deal of this magnitude the overall campaign theme that we re developing ...
the competition."
The deal was negotiated with the Football League by SMG Sports, part of Capital One's media ...
01 Jun 2012
| by Maisie McCabe
Garmin, the satellite navigation company, has signed a six-month, six-figure deal to promote its...generic ads with local information. The deal was negotiated between Garmin and Amscreen directly. Dawn ...
. Simon Sugar, chief executive of Amscreen, said: "This mutually beneficial deal will enable both Garmin ...
industry." Earlier this week, Amscreen announced a deal with Halifax to provide screens for its 200 ...
01 Jun 2012
| by Matthew Chapman
The end of a high-profile Orange deal suggests tough times for arts tie-ups, but other brands...of the arts.
Big-name deals
It is no surprise that brands might question the value of backing the arts ...
opportunities such sponsorship deals provide. Spedding contends that in industries such as oil and gas ...
01 Jun 2012
| by Maisie McCabe
Klipsch, the US-based high-end audio manufacturer, has signed a 12-month deal to sponsor...support of live music in the UK."
The deal was negotiated between Klipsch and Jazz FM's in-house sales ...
01 Jun 2012
| by Claire Emes
often create issues which it then becomes the responsibility of customer services to deal with. Through ...
31 May 2012
| by Sarah Shearman
LoveFilm announced it had struck a multi-year second pay window deal with NBC Universal for exclusive streaming rights to Universal Pictures titles, including 'Kick-Ass' and 'Despicable Me'.
The deal allows ...
31 May 2012
| by Alex Brownsell
As part of its three-year deal with the Southbank, MasterCard will sponsor a summer-long series of art and music events under the banner of the 'Festival of the World'.
Attractions include a Festival of the World Museum designed by British designer Wayne Hemmingway; a giant wooden sculpture ...
31 May 2012
| by Maisie McCabe
Nokia has signed a product placement deal for its Lumia smartphones to appear in the Channel 4 soap...As part of the deal, Hollyoaks characters will use the Lumia 800 and 710 phones and Monster's Purity HD headphones, while Nokia ads will appear at the village bus stop from July.
Lumia will also ...
-screen personality.
The deal, which is for an initial four-month period, was negotiated by Carat, Lime Pictures ...
31 May 2012
| by Anne Cassidy
Karmarama will be responsible for expanding the city listings and travel guide to add on ticketing and bookings services.
The agency will create a campaign this summer showcasing the brand's offers on theatre, restaurants and attractions. Time Out launched its deals platform last year.
David Pepper ...
31 May 2012
| by Matt Cartmell and John Owens
lobbied over the BSkyB deal.
On Monday, The Guardian published emails from London Mayor Boris Johnson ...
as comms professionals who deal mainly in emails, it's important we know where we stand.' ...
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