Groupon readies to recruit agency for UK brief
01 Jun 2012 | by Sara Luker
Daily deals site Groupon is on the hunt for an agency to handle a UK account.
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The age of the interim marketer
01 Jun 2012 | by David Benady
. 'There isn't a great deal of axing of jobs in the marketing world; companies want to recruit people ...
Absolute Radio nets Currys and PC World football deal
25 May 2012 | by Daniel Farey-Jones
' during the Euro 2012 tournament, as part of a deal also pushing the retailers' 'Cash For Goals' promotion....goal England score during Euro 2012. The deal was brokered by Lindsay Payne, group account director ...
Daily deal site DiscountVouchers.co.uk hires Rooster PR
25 May 2012 | by Sara Luker
Daily deal site DiscountVouchers.co.uk has hired Rooster PR to handle its UK comms....and consumer sectors. From July to December 2011 UK consumers spent 292.5m on daily deal websites, saving ... deal sites in the UK and 1,500 across Europe vying for customers. Rooster aims to target merchants by focusing on the site s record of incremental sales and evidence that consumers purchase deals they did ...
Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure
24 May 2012 | by Sarah Shearman
to date. Snare says Skype has 'a lot to offer' Microsoft. Other major deals include a strategic ...
Think BR: BrandZ shows why technology matters
23 May 2012 | by Nick Cooper
are being created by technology and telecoms brands. Deals between Google and Motorola Mobility ...
Orange invests in film ties after sponsorship review
22 May 2012 | by Matthew Chapman
However, owner Everything Everywhere has renewed its deal as sponsorship partner of Bafta for next year, as it looks to step up its efforts on its cinema programme. Orange has sponsored the Prize ... Everywhere, denied the termination of the sponsorship deals was related to speculation that the company may ...
Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'
21 May 2012 | by Noelle McElhatton
organisation with a great deal more potential. Marketing: Virgin Media is present on Facebook... I d ...
Phone company Vectone seeks help to target UK black and ethnic market
18 May 2012 | by Sara Luker
with increasing its presence UK pay-as-you-go market. The company, which offers users 'Sim only' deals, operates ...
Smart DRTV: harnessing a potent mix of mass market reach and data
17 May 2012 | by Alison Meredith
good consumer. In addition, many are sceptical of the claims and quality of deals/brands being ... to success is the understanding the nature of the deal: there is a value exchange between the amount ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
