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Capital One Cup 'will help brand stand for opportunity'

that following yesterday's confirmation of our story tipping the deal : "Opportunity is something we want ... , was "pretty late to be signing a deal of this magnitude the overall campaign theme that we re developing ... the competition." The deal was negotiated with the Football League by SMG Sports, part of Capital One's media ...

Chambord makes TV debut with E4's Revenge

Chambord, with agency Duke and Earl, has created a series of idents to be aired around the ABC Studios drama set in the millionaire s playground of the Hamptons. The three idents, in Chambord s ink Sketch look and feel, will be five-, 10- and 15-seconds long. The sponsorship deal, brokered by UM ...

Garmin signs six-figure deal with Sugar's Amscreen

Garmin, the satellite navigation company, has signed a six-month, six-figure deal to promote its...generic ads with local information. The deal was negotiated between Garmin and Amscreen directly. Dawn ... . Simon Sugar, chief executive of Amscreen, said: "This mutually beneficial deal will enable both Garmin ... industry." Earlier this week, Amscreen announced a deal with Halifax to provide screens for its 200 ...

The craft of arts sponsorships

The end of a high-profile Orange deal suggests tough times for arts tie-ups, but other brands...of the arts. Big-name deals It is no surprise that brands might question the value of backing the arts ... opportunities such sponsorship deals provide. Spedding contends that in industries such as oil and gas ...

Klipsch to sponsor Peppermint Candy on Jazz FM

Klipsch, the US-based high-end audio manufacturer, has signed a 12-month deal to sponsor...support of live music in the UK." The deal was negotiated between Klipsch and Jazz FM's in-house sales ...

The age of the interim marketer

. 'There isn't a great deal of axing of jobs in the marketing world; companies want to recruit people ...

BMI Regional to retain marketers after £8m sale

, we can look ahead with confidence." The 8m deal includes all of BMI Regional s fixed assets ...

Groupon readies to recruit agency for UK brief

Daily deals site Groupon is on the hunt for an agency to handle a UK account.

Think BR: Are you managing what you measure or measuring what you manage?

often create issues which it then becomes the responsibility of customer services to deal with. Through ...

The week

managers. DiscountVouchers.co.uk, the daily deal site, has hired Rooster PR to handle its UK comms. ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.