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The age of the interim marketer

. These freelancers are oiling the wheels of the digital revolution, as marketing departments struggle to find ... marketing, and use interims to guide them. 'A lot of marketing departments are looking at a more flexible ... in their careers. They can charge a healthy day rate (though usually without the benefits of pensions or sick pay ...

Government comms boss Grey defends COI closure

Department for Work and Pensions, HM Revenue Customs and their arms-length bodies Department of Health ... as good examples of cross-departmental working. However Grey said that while adspend would increase ... of its work. The GCC, which creates about 30 new posts in the Cabinet Office, will work with Whitehall ...

Facebook signs up to AA 'childhood' review panel

-president for global communications, who joined last year from the Department for Work and Pensions. As revealed ...

The complete guide to the new age of government communications

with that. It acknowledges that communications isn't quite as neat as the splits in government departments ... : 'Accountability for delivering the six themes would lie with GCC, but departments would also have accountabilities that might not fit within the themes.' He adds: 'Having worked in large companies with centralised ...

Profile: Nick Fell, group marketing director at SABMiller

work anywhere. 'The great challenge is to adapt them without adulterating what they basically stand ... over the world, but people get acculturated to different tastes in the categories I've worked in,' he ... .' This approach is very different from that of some other marketing departments, says Fell, where these various ...

Government creates new identity for skills bodies

Next Step, devised by design agency Dave, is a joint initiative between the Department for Work and Pensions, the Department for Business, Innovation and Skills, and the Learning and Skills Council. It comprises a helpline and website, allowing users to assess their skills, build a CV and access information ...

Treasury spending review: five things you need to know

, Sue Garrard, the Department for Work and Pensions' director-general, marketing communications ... , the government is to encourage cross-departmental working among marketers. This is likely to affect ... marketing jobs are under threat as individual departments seek to cut wage bills. In a drive to save 5 ...

Japan: Japan Reinvented

th in the world, and the 80s boom years when Japanese salarymen frittered away millions on the works ... , like BBDO and Saatchi & Saatchi Fallon, lack in the media department. Kato and Currie say the game ... is ageing and shrinking. But Japan's retirees, who are sitting on the largest pension funds market ...

Special Report: Market Research - Tell me about it

about collecting and collating information need to change, and insight departments need to become ... and pensions business moved its research away from specific business questions to focus on better ways ... Filatotchev. Working with Ipsos MORI, the financial-services company conducted focus groups, ethnographic ...

Agencies line up for benefit fraud task

LONDON - The Department for Work and Pensions is on the hunt for an agency to handle its benefit...was appointed to a brief to highlight what constitutes benefit fraud, but has not since produced any work ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.