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Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers

. This tall order was neatly summed up by Diageo Western Europe white spirits director Philip Gladman at ISBA ...

Ketel One in search for creative agency

venture between Diageo and the Dutch company Nolet Group, has now approached agencies about a specific UK task. Diageo has previously promoted Ketel One in the UK through branded events and sampling, partnerships with other premium brands and tutored tastings. Ketel One joined the Diageo family of brands ...

General Motors confirms it is 'reassessing' Facebook ad spend

, and has signed some major ad partnership deals with companies including Heineken and Diageo. However ...

Turner Media Innovations appoints Ian Davis as business development director

two years as executive media director at the Diageo-owned Translucis out of home digital network ...

Marketing spend to increase in 2012, indicates survey

Brands including Kia, HSBC, Iceland, Matalan, L'Oreal, Sony, Everything Everywhere, Spotify, B Q, Boots, Diageo, Sainsbury's, Premier Foods, Nokia and McDonald s took part in the survey, which gathered 333 responses. A total of 4,300 clients on FindGood's database of companies that use marketing ...

Diageo forced to apologise after BrewDog awards scandal

Diageo has been forced to apologise to BrewDog after the drinks giant was accused of using its...In a blog, BrewDog claimed that Diageo, a sponsor of the British Institute of Innkeeping award ... that Diageo had said that "under no circumstances" could the award be given to BrewDog and threatened to pull its sponsorship from future events. Using the hashtag #AndTheWinnerIsNot, Diageo and Brewdog ...

PRWeek's Top 150 ones to watch

acquisition, Diageo and Atos Significant hires Sarah Howden, former journalist/PR consultant, as account ...

PRWeek's Top 150 Key performers

technology campaign); Captain Morgan's Island for Diageo; sustainability work for Unilever Significant ...

Unilever tops 2012 Marketing Society Awards nominations

, at Diageo. Hugh Birkitt, chief executive, The Marketing Society, said: "We re really pleased to have ...

Ogilvy Public Relations

, and the addition of a host of blue chip clients to our roster such as BP, Diageo, UPS and Ford. We also achieved a ... playing the game during their flagship breakfast show. Our Captain Morgan campaign for client Diageo ... . What were your most exciting client wins of 2011? Diageo, BP, Kraft, UPS Of which achievement ...

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