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Focus: The FTSE 100 social media index

09 Feb 2012 | by Kate Magee

Utilities 40 Diageo Consumer goods METHODOLOGY The Group uses a combination of absolute numbers (such ...

All Her Majesty's brands: 10 brands the Queen can't live without

07 Feb 2012 | by Staff

. The Queen is not known to drink Guinness but this did not stop Diageo from mounting a Guinness ...

Tribal DDB wins Guinness visitor attraction brief

06 Feb 2012 | by Sarah Shearman

Diageo has appointed Tribal DDB to create an interactive digital experience for visitors to its.... According to Diageo, the Guinness Storehouse is Ireland's most popular tourist attraction. It was originally erected in 1902 and was turned into a tourist attraction in 1997. Last St Patrick's Day Diageo ran a ...

Do consumers really care about eco-packaging?

03 Feb 2012 | by David Benady

? Diageo for one has encountered this dilemma. In its sustainable packaging guidelines, published before ... that is both sustainable and premium will require "tenacity, innovation and education, not just for (Diageo ...

Madonna video to premiere on Clear Channel screens in world capitals

03 Feb 2012 | by Maisie McCabe

Smirnoff vodka as the drink of choice, in a product placement deal with Diageo . Madonna is set ...

Smirnoff to feature in Madonna video

02 Feb 2012 | by Gemma Charles

Madonna is extending her partnership with Diageo through a product placement deal, which...with Diageo to partner Smirnoff on its Nightlife Exchange Project Dance. The activity was themed around a ...

Crayon nets Grant's global digital task

02 Feb 2012 | by Matthew Chapman

.com, Facebook and Twitter, and encompass the European, US and Latin American markets. Diageo, which owns ...

Sector Insight: Dark spirits

01 Feb 2012 | by Jane Bainbridge

roles at Monsanto and Diageo. ANDY FENNELL, Chief marketing officer, Diageo Fennell took up his ... experience includes roles at Kimberly-Clark, Diageo and Imperial Tobacco. PATRICK VENNING - Marketing ...

Winemaker Nyetimber appoints Story as part of wider comms campaign

30 Jan 2012 | by John Owens

. Story currently retains in its portfolio Diageo malt whisky, Innocent Drinks and Riverford organic ...

Ireland's Out of Home sector drops 5% to total €194.6m in 2011

27 Jan 2012 | by Nick Batten

of advertisers on OOH formats in Ireland in 2011 were Diageo, Unilever and Heineken. Diageo are still ... ( ) Difference (%) 1 Diageo 8,939,232 -19 2 Unilever 8,908,534 24 ...

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