Swap social media for TV unless you have a million fans, says Diageo marketer
22 Mar 2012 | by Gemma Charles
consumers, according to Philip Gladman, Diageo's western Europe white spirits marketing director.
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Diageo forced to apologise after BrewDog awards scandal
09 May 2012 | by Gemma Charles
Diageo has been forced to apologise to BrewDog after the drinks giant was accused of using its...In a blog, BrewDog claimed that Diageo, a sponsor of the British Institute of Innkeeping award ... that Diageo had said that "under no circumstances" could the award be given to BrewDog and threatened to pull its sponsorship from future events. Using the hashtag #AndTheWinnerIsNot, Diageo and Brewdog ...
Barclays hires Diageo comms head Stephen Doherty
20 Mar 2012 | by Alec Mattinson
Barclays has appointed Diageo's comms chief Stephen Doherty to lead corporate comms across the bank...Barclays has appointed Diageo s comms chief Stephen Doherty to lead corporate comms across ... of comms at Diageo, having joined the UK drinks giant in 2007. Prior to Diageo, he spent four years ... Croot, who joined from Brunswick in late 2010, will report to Doherty. Doherty led Diageo s day ...
Procter & Gamble, Heineken and Diageo: who wins and who loses in direct brand deals with Facebook?
06 Mar 2012 | by Adam Woods
Last year Diageo and Heineken inked large-scale direct deals with Facebook. Adam Woods investigates...milestone. In September and December 2011 respectively, Diageo and Heineken inked large-scale direct deals with Facebook. These global partnerships are substantial media buys Diageo's for $10m ... "; Diageo has reputedly sent 950 marketers to the network's "boot camps". In such relationships, Facebook ...
Diageo backs Jeremiah Weed bourbon-flavoured brews
10 Jan 2012 | by Matthew Chapman
Diageo is looking to rival the popularity of Crabbie's Alcoholic Ginger Beer with a campaign.... Marketing agency Johnny Fearless will carry out the work. Diageo launched the Jeremiah Weed Root Brew ... , while the Sour Mash Brew is bourbon-flavoured. Jeremiah Weed Brew is an extension of the Diageo ...
Diageo in £2m Christmas push
12 Dec 2011 | by Gemma Charles
Diageo has unveiled a £2m festive ad and digital campaign to drive sales of Guinness for both
Diageo puts £1m behind Kiss cover marketing in singles chart assault
09 Dec 2011 | by Gemma Charles
Diageo is spending £1m on promoting a cover of the Kiss classic 'Crazy, Crazy Nights' that features
Heineken apes Diageo and signs major global Facebook ad partnership
08 Dec 2011 | by Gemma Charles
similar arrangement that the social networking platform struck with drinks giant Diageo in September ...
Diageo to sponsor free New Year's Eve travel for three years
02 Dec 2011 | by Gemma Charles
Drinks company Diageo has signed a three-year deal to sponsor free travel on London transport...of water on some of the busiest party nights of the year as part of Diageo s activity. Londoners ... Hamilton said: "Through my work with Diageo on Johnnie Walker for the Join the Pact campaign I have been ... in London to have fun but be responsible." Andrew Cowan, country director for Diageo GB, added ...
UK brands should embrace culture of risk, says Diageo's Fennell
29 Nov 2011 | by Matthew Chapman
emerging markets, according to Andy Fennell, Diageo's chief marketing officer...tail wind." When questioned whether Diageo tolerated mistakes, he cited the time he was in charge ... disaster" after Diageo spent 6m in the first six weeks marketing the aborted product. Fennell said ...
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
