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From 1930s 'Brand Man' to today: the evolution of the brand manager

Europe marketing director for gin at Diageo. Today, via social-networking platforms such as Facebook ...

The changing face of music tie-ups

manufacturer Diageo is another company that has long used musicians in its marketing. It recently struck a ... -president, Smirnoff global marketing, communications and digital at Diageo, digital music marketing is about creating ... : SMIRNOFF AND MADONNA What happened? Last August, Diageo kicked off a year-long partnership ...

Sector Insight: Cider

Watson was at Diageo where he worked as global innovation manager for Guinness. Gordon Johncox, sales ...

Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers

. This tall order was neatly summed up by Diageo Western Europe white spirits director Philip Gladman at ISBA ...

Diageo forced to apologise after BrewDog awards scandal

Diageo has been forced to apologise to BrewDog after the drinks giant was accused of using its...In a blog, BrewDog claimed that Diageo, a sponsor of the British Institute of Innkeeping award ... that Diageo had said that "under no circumstances" could the award be given to BrewDog and threatened to pull its sponsorship from future events. Using the hashtag #AndTheWinnerIsNot, Diageo and Brewdog ...

Unilever tops 2012 Marketing Society Awards nominations

, at Diageo. Hugh Birkitt, chief executive, The Marketing Society, said: "We re really pleased to have ...

First tobacco, now alcohol?

-Forman, Carlsberg, Diageo, Heineken, Pernod Ricard and SABMiller have agreed several goals intended to shield ...

The Marketing Society Marketer of the Year 2012

officer, Diageo One of the most straight-talking and highly respected marketers in the business, many ... also helped ensure Diageo remains on the front foot when it comes to innovation. A fantastic brand guardian, during his career at Diageo Fennell helped double the turnover of the Smirnoff vodka and rum ...

Smirnoff launches Madonna MDNA Nightlife UK campaign

To mark the launch of Madonna's latest album, 'MDNA', the Diageo-owned vodka brand is offering a "VIP access card" on limited-edition packs, giving fans access to a free remixed track to download on Facebook, as well as exclusive behind-the-scenes content from Madonna and the opportunity to win tickets ...

Facebook chiefs advocate fan value over numbers

, EMEA, the issue of fan numbers was also raised. Fischer was asked about comments made by Diageo ...

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