Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
, at Diageo. Hugh Birkitt, chief executive, The Marketing Society, said: "We re really pleased to have ...
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Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers
22 May 2012 | by Noelle McElhatton
. This tall order was neatly summed up by Diageo Western Europe white spirits director Philip Gladman at ISBA ...
What's in store for 2012?
11 Jan 2012 | by Kate Magee
in shaping the future of the media. Diageo's corporate relations director Ian Wright says: 'I expect a ... ,' says Diageo's Wright. The desire from clients for more united, integrated campaigns across countries ... 's Williams. Diageo's Wright says businesses that operate primarily in the UK or mainland Europe will have ...
Is there a silver lining for brands in the fallout from the euro crisis?
06 Dec 2011 | by Noelle McElhatton
. That s the fear for big exporters such as Diageo, which revealed last week that it is preparing ...
Diageo to sponsor free New Year's Eve travel for three years
02 Dec 2011 | by Gemma Charles
Drinks company Diageo has signed a three-year deal to sponsor free travel on London transport...of water on some of the busiest party nights of the year as part of Diageo s activity. Londoners ... Hamilton said: "Through my work with Diageo on Johnnie Walker for the Join the Pact campaign I have been ... in London to have fun but be responsible." Andrew Cowan, country director for Diageo GB, added ...
Helen Edwards on Branding: A masterful exchange
25 Aug 2011 | by Helen Edwards
will be broader-based and more transportable than learning, say, 'the Diageo' or 'the P G' way. If you get ...
PRWeek Awards Shortlist 2011
04 Aug 2011 | by PRWeek staff
Nightlife Exchange Project for Smirnoff Global, Diageo W Communications Yota Space for Yota ...
DDB UK is sole Lions winner in Promo & Activation category
20 Jun 2011 | by Matt Williams
The agency picked up a Bronze for its "Bud ice cold index" work for Budweiser for Diageo Ireland, which offered consumers a free pint whenever the temperature in Ireland rose above 20 degrees celsius. The Grand Prix went to Romania's McCann Erickson Bucharest for its "American Rom" chocolate bar campaign ...
Diageo to fund education about alcohol and pregnancy
13 Jun 2011 | by Arif Durrani
Diageo, home to drinks brands Guinness, Baileys and Smirnoff, has announced plans to fund a...conflict of interest in some cases. Diageo has sponsored educational information services before ...
2011 Marketing Society Awards for Excellence: the shortlist
05 Apr 2011 | by Staff
- Schweppes Diageo 360 Marketing McDonald's - 2010 Easy Win Monopoly Pepsico Walkers - Sandwich ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
