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Scout Media hires former Radio Times ad director

featuring ads from Diageo, Uniqlo and Converse among others, and based on the experience gained from those ...

Splendid retains £1m Smirnoff account

awarded a global brief. Drinks manufacturer Diageo, which owns the Smirnoff brand, said the move stems ... business. An Australian review for all Diageo white and dark spirits was also held and is expected ...

The changing face of music tie-ups

manufacturer Diageo is another company that has long used musicians in its marketing. It recently struck a ... -president, Smirnoff global marketing, communications and digital at Diageo, digital music marketing is about creating ... : SMIRNOFF AND MADONNA What happened? Last August, Diageo kicked off a year-long partnership ...

General Motors confirms it is 'reassessing' Facebook ad spend

, and has signed some major ad partnership deals with companies including Heineken and Diageo. However ...

Turner Media Innovations appoints Ian Davis as business development director

two years as executive media director at the Diageo-owned Translucis out of home digital network ...

Unilever tops 2012 Marketing Society Awards nominations

, at Diageo. Hugh Birkitt, chief executive, The Marketing Society, said: "We re really pleased to have ...

Schweppes summer campaign celebrates British heritage

, supported by a continued partnership with Diageo, now in its third year. Schweppes is just the latest ... and Indian Tonic Water, alongside Diageo brands Pimm's and Gordon's gin. The ads reference the Queen ... to entertain and enjoy premium mixer drinks, so we're pleased to be continuing our partnership with Diageo ...

Smirnoff launches Madonna MDNA Nightlife UK campaign

To mark the launch of Madonna's latest album, 'MDNA', the Diageo-owned vodka brand is offering a "VIP access card" on limited-edition packs, giving fans access to a free remixed track to download on Facebook, as well as exclusive behind-the-scenes content from Madonna and the opportunity to win tickets ...

Facebook chiefs advocate fan value over numbers

, EMEA, the issue of fan numbers was also raised. Fischer was asked about comments made by Diageo ...

SXSW: Five hot topics at SXSW Interactive

-Cola Michelle Klein, Diageo 1. Location-based interest-sharing A raft of location ... There was a strong emphasis on connecting digital to real-life experiences. Diageo focused on this in its ... Klein, vice-president, Smirnoff global marketing, communications and digital, at Diageo, believed ...

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