28 May 2012
| by Nick Batten
featuring ads from Diageo, Uniqlo and Converse among others, and based on the experience gained from those ...
24 May 2012
| by Hannah Crown
awarded a global brief.
Drinks manufacturer Diageo, which owns the Smirnoff brand, said the move stems ...
business.
An Australian review for all Diageo white and dark spirits was also held and is expected ...
24 May 2012
| by Sarah Shearman
manufacturer Diageo is another company that has long used musicians in its marketing.
It recently struck a ...
-president, Smirnoff global marketing, communications and digital at Diageo, digital music marketing is about creating ...
: SMIRNOFF AND MADONNA
What happened?
Last August, Diageo kicked off a year-long partnership ...
16 May 2012
| by Sarah Shearman
, and has signed some major ad partnership deals with companies including Heineken and Diageo. However ...
11 May 2012
| by Maisie McCabe
two years as executive media director at the Diageo-owned Translucis out of home digital network ...
01 May 2012
| by Kim Benjamin
, at Diageo.
Hugh Birkitt, chief executive, The Marketing Society, said: "We re really pleased to have ...
16 Apr 2012
| by Loulla-Mae Eleftheriou-Smith
, supported by a continued partnership with Diageo, now in its third year.
Schweppes is just the latest ...
and Indian Tonic Water, alongside Diageo brands Pimm's and Gordon's gin.
The ads reference the Queen ...
to entertain and enjoy premium mixer drinks, so we're pleased to be continuing our partnership with Diageo ...
10 Apr 2012
| by Sarah Shearman
To mark the launch of Madonna's latest album, 'MDNA', the Diageo-owned vodka brand is offering a "VIP access card" on limited-edition packs, giving fans access to a free remixed track to download on Facebook, as well as exclusive behind-the-scenes content from Madonna and the opportunity to win tickets ...
30 Mar 2012
| by Sarah Shearman
, EMEA, the issue of fan numbers was also raised.
Fischer was asked about comments made by Diageo ...
13 Mar 2012
| by Sarah Shearman
-Cola
Michelle Klein, Diageo
1. Location-based interest-sharing
A raft of location ...
There was a strong emphasis on connecting digital to real-life experiences. Diageo focused on this in its ...
Klein, vice-president, Smirnoff global marketing, communications and digital, at Diageo, believed ...