Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
, at Diageo. Hugh Birkitt, chief executive, The Marketing Society, said: "We re really pleased to have ...
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Marketing spend to increase in 2012, indicates survey
11 May 2012 | by Matthew Chapman
Brands including Kia, HSBC, Iceland, Matalan, L'Oreal, Sony, Everything Everywhere, Spotify, B Q, Boots, Diageo, Sainsbury's, Premier Foods, Nokia and McDonald s took part in the survey, which gathered 333 responses. A total of 4,300 clients on FindGood's database of companies that use marketing ...
All Her Majesty's brands: 10 brands the Queen can't live without
07 Feb 2012 | by Staff
. The Queen is not known to drink Guinness but this did not stop Diageo from mounting a Guinness ...
Is there a silver lining for brands in the fallout from the euro crisis?
06 Dec 2011 | by Noelle McElhatton
. That s the fear for big exporters such as Diageo, which revealed last week that it is preparing ...
Editor's Comment: Brace for eurozone brand impact
06 Dec 2011 | by Noelle McElhatton
's the fear for big exporters such as Diageo, which revealed last week that it is preparing ...
Ikea hires former Thorntons marketing director Wright
08 Sep 2011 | by Matthew Chapman
Ireland. Before that, he worked for 11 years at Diageo with several global brands including Smirnoff ...
Marketing Society Marketer of the Year
12 Apr 2011 | by Marketing Staff
'brand voice' for the first time. ANDY FENNELL, Chief marketing officer, Diageo Fennell is a true visionary. During his career at Diageo the seasoned drinks marketer has doubled the turnover of its Smirnoff ... presence. Last year, Fennell oversaw a change in Diageo's marketing department structure, shifting ...
Brands commit to public health responsibility pledges
15 Mar 2011 | by Gemma Charles
organisations such as Tesco, Unilever and Diageo.
Hasbro appoints Initiative to US media business
14 Mar 2011 | by Katherine Levy
, alcohol giant Diageo moved its estimated $130m media account to Aegis-owned Carat after a review. ...
Trading Places: This week's people moves in advertising, marketing and media
24 Sep 2010 | by Staff
Diageo, Dell, McDonald's and Metro international all make changes at the top of their marketing...Sarah Miles has been appointed general manager of Diageo GB's reserve brands with immediate effect. Miles will sit on the Diageo GB executive, as well as leading the reserve team. She will be based in London and will report to Simon Litherland , Diageo GB s managing director. ( Marketing ) Dell has ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
