Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
, at Diageo. Hugh Birkitt, chief executive, The Marketing Society, said: "We re really pleased to have ...
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Marketing spend to increase in 2012, indicates survey
11 May 2012 | by Matthew Chapman
Brands including Kia, HSBC, Iceland, Matalan, L'Oreal, Sony, Everything Everywhere, Spotify, B Q, Boots, Diageo, Sainsbury's, Premier Foods, Nokia and McDonald s took part in the survey, which gathered 333 responses. A total of 4,300 clients on FindGood's database of companies that use marketing ...
ISBA conference: with brands getting over their first crush on social media, what happens next?
27 Mar 2012 | by Gemma Charles
the game', Philip Gladman, Diageo white spirits marketing director for Western Europe, described ... media), don't bother' - Philip Gladman, Diageo Below are some of the responses from ...
Procter & Gamble, Heineken and Diageo: who wins and who loses in direct brand deals with Facebook?
06 Mar 2012 | by Adam Woods
Last year Diageo and Heineken inked large-scale direct deals with Facebook. Adam Woods investigates...milestone. In September and December 2011 respectively, Diageo and Heineken inked large-scale direct deals with Facebook. These global partnerships are substantial media buys Diageo's for $10m ... "; Diageo has reputedly sent 950 marketers to the network's "boot camps". In such relationships, Facebook ...
All Her Majesty's brands: 10 brands the Queen can't live without
07 Feb 2012 | by Staff
. The Queen is not known to drink Guinness but this did not stop Diageo from mounting a Guinness ...
What's in store for 2012?
11 Jan 2012 | by Kate Magee
in shaping the future of the media. Diageo's corporate relations director Ian Wright says: 'I expect a ... ,' says Diageo's Wright. The desire from clients for more united, integrated campaigns across countries ... 's Williams. Diageo's Wright says businesses that operate primarily in the UK or mainland Europe will have ...
Is there a silver lining for brands in the fallout from the euro crisis?
06 Dec 2011 | by Noelle McElhatton
. That s the fear for big exporters such as Diageo, which revealed last week that it is preparing ...
PRWeek Awards Shortlist 2011
04 Aug 2011 | by PRWeek staff
Nightlife Exchange Project for Smirnoff Global, Diageo W Communications Yota Space for Yota ...
Editor's comment: Bold brands set creativity free
16 Jun 2010 | by Gareth Jones
to individual brands, while rival Diageo is moving toward category-based promotions. Whatever the motivation ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
into sustainable sourcing of cocoa. 30. Andy Fennell, Diageo The affable chief marketing officer has played ... in the Community, Fennell has taken every opportunity to highlight Diageo's work in this area. Last year he ... into alcohol, but his measured responses took the sting out of the MPs' grilling. In the past year Diageo ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
