Is there a silver lining for brands in the fallout from the euro crisis?
06 Dec 2011 | by Noelle McElhatton
. That s the fear for big exporters such as Diageo, which revealed last week that it is preparing ...
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Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
, at Diageo. Hugh Birkitt, chief executive, The Marketing Society, said: "We re really pleased to have ...
Marketing Society Marketer of the Year
12 Apr 2011 | by Marketing Staff
'brand voice' for the first time. ANDY FENNELL, Chief marketing officer, Diageo Fennell is a true visionary. During his career at Diageo the seasoned drinks marketer has doubled the turnover of its Smirnoff ... presence. Last year, Fennell oversaw a change in Diageo's marketing department structure, shifting ...
Starcom P&G chief Gallagher departs to lead OMD Vodafone account
04 Mar 2011 | by Mark Banham
for the UK and Ireland at drinks manufacturer Diageo. The move is a homecoming of sorts for Gallagher, who ...
Paper Round (16 July) - Which brands are advertising in the national press?
16 Jul 2010 | by Sarah Johnson
with Diageo alcohol brands to promote long summer drinks, carrying the drinkaware logo as part of an ad ...
Editor's comment: Bold brands set creativity free
16 Jun 2010 | by Gareth Jones
to individual brands, while rival Diageo is moving toward category-based promotions. Whatever the motivation ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
into sustainable sourcing of cocoa. 30. Andy Fennell, Diageo The affable chief marketing officer has played ... in the Community, Fennell has taken every opportunity to highlight Diageo's work in this area. Last year he ... into alcohol, but his measured responses took the sting out of the MPs' grilling. In the past year Diageo ...
Tim Elkington to head research at the IAB
16 Dec 2009 | by Sara Kimberley
projects for clients including E.ON, Diageo and Sainsbury's. Prior to Enhance Media, Elkington ...
And in the real world....Kraft, Cadbury, Vivendi, Diageo, ITV, BBC and FTSE 100
10 Sep 2009 | by Noel Bussey
: The Guardian Diageo, the drinks group, said it would press ahead with up to 900 job cuts after rejecting ...
And in the real world... Nokia, Diageo, Betfair, BMI and more
24 Aug 2009 | by Anne Cassidy
, with reports suggesting it may already be in talks with Virgin over a sale. Source: Daily Telegraph Diageo ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
