Promotion at eBay
21 Oct 2009
eBay has promoted Alex von Schirmeister as its European marketing director. Von Schirmeister, who
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Vanessa Canzini, eBay: Don't lose the brand magic
08 Apr 2011 | by Vanessa Canzini, eBay
A few weeks ago I was browsing eBay in search of a leaving gift for a colleague when I stumbled ... reputation strategy at eBay. Redefining a reputation is no easy challenge. This is especially true when you are one of the most recognised brands in the world. eBay became one of the world's most loved ...
Ebay calls communications review
11 Feb 2009 | by Arun Sudhaman
US auction giant eBay has shortlisted several multinational agencies as part of a review of its...million and incorporates eBay Inc s global communications approach. However, eBay UK communications director Richard Kanareck said the review would not affect eBay s existing local market alignments. In the UK, eBay s consumer business is handled by Shine Communications . Blue Rubicon oversees corporate ...
Adwatch: eBay - 'Boxing'
06 Dec 2006 | by Nick Hastings, Founder, krow
The challenge for eBay's advertising is to do more for the brand than word of mouth. As fast...mat for her little sister, her post-eBay expression is invariably a happy one. So far, so good - real ... the neighbourhood. Give them an ASBO now. We get four computer-generated characters emanating eBay's four brand ... already - that we can buy or sell just about anything on eBay - and the branding, the attempt ...
Brand Health Check: eBay
07 May 2008 | by Gemma Charles
LONDON - A global boycott seems to have burst eBay's 'user-friendly' bubble. Can it regain...under fire for the number of ads displayed on its pages. Now eBay, once seen as a democratising force ... flea market into a corporate monster. Earlier this year eBay angered users by removing the tool ... in some cases will see the commission taken by eBay increase, have also upset the faithful. eBay has ...
EBay buys Gumtree.com
20 May 2005 | by MediaWeek
Online auction site eBay has snapped up classifieds site Gumtree.com for an undisclosed sum....as covering major UK cities including Glasgow, Cardiff and Birmingham. EBay's international classifieds ...
eBay assigns Europe work
03 Mar 2009
LONDON - Auctions and shopping website eBay has appointed branding agency The Partners to oversee...fresh visual concept intended to improve the overall eBay shopping experience, including a consistent use of font, graphics and colour. Now eBay has asked the agency to carry out similar projects across its European sites, beginning with Germany. In January, eBay promoted its UK marketing director ...
E-bay doubles profits
27 Jul 2000
E-bay has bucked the trend of internet companies and more than doubled its second-quarter profits....LONDON (Brand Republic) – E-bay has bucked the trend of internet companies and more than doubled its second-quarter profits. Pre-tax profits soared to 13.2m, from last year’s figure of 8.7m, on the strength of a massive 97% increase in sales to 97.4m. Customers sold 1.3bn of goods on its site, which ...
eBay results beat expectations
19 Jan 2001
US online auction site eBay, one of the few profitable dotcoms, has beaten expectations with its...LONDON (Brand Republic) - US online auction site eBay, one of the few profitable dotcoms, has beaten expectations with its fourth-quarter earnings. The company’s earnings for the quarter were 23 ... , compared with 431.4m for 2000, and revenues for the first quarter of 2001 could approach 150m. www.ebay.com ...
PayPal bolsters eBay's performance
20 Jan 2011 | by Sarah Shearman
Online retailer eBay has credited its PayPal payment service with helping it to achieve a 5...EBay's revenue totalled $2.5bn ( 1.6bn), for the year ended 31 December 2010. Revenue growth ... , president and chief executive of eBay, said: "We are driving strong global growth at PayPal and strengthening our core eBay business. And we are innovating quickly in areas such as mobile, which is helping ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
