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EBay 'Fashion Outlet' by DDB Tribal, Germany

EBay has unveiled a new campaign to promote its Fashion Outlet.

EBay hands DDB Tribal and Carat £22m European accounts

EBay has appointed Germany's DDB Tribal and Carat to handle its advertising and media accounts respectively in Europe.

EBay sets up global ad unit with multi-territory focus

LONDON - EBay is launching an international advertising division to handle previously untapped multi-territory campaigns on its auction site.

EBay highlights its uniqueness in the retail sector

CHALLENGE: After the summer shopping lull, people traditionally return to many e-commerce sites, but not to eBay. We were briefed to increase consideration, transactions and emotional connection among light and lapsed customers to build Christmas 2007 sales.

eBay splits with PHD as it shifts focus to digital

LONDON - eBay is planning to move its promotional spend into digital and other below-the-line channels from February, prompting the brand to put its relationship with media agency PHD on hold.

EBay awards eCRM account to Digitaltmw

LONDON - EBay has appointed Digitaltmw, the digital arm of integrated agency Tullo Marshall Warren, to handle its email and onsite marketing following a competitive pitch.

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.