Appointment at eBay Advertising
15 Apr 2009
eBay Advertising has appointed Alex Marks as international head of business marketing. His most recent role was as Microsoft Advertising's head of UK marketing, where he was replaced by Nickie Smith.
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Promotion at eBay
21 Oct 2009
eBay has promoted Alex von Schirmeister as its European marketing director. Von Schirmeister, who is currently head of eBay in France, will be based in Zurich, Switzerland, and will take up the role later this year. He succeeds Torsten Schuppe who is joining Google.
eBay assigns Europe work
03 Mar 2009
LONDON - Auctions and shopping website eBay has appointed branding agency The Partners to oversee the visual brand development of its sites across Europe.
Christmas campaign positions Ebay as low-cost gift alternative
11 Nov 2008 | by Miranda Fitzgerald
LONDON - Ebay is launching its Christmas campaign, worth an estimated £1.2m, on 14 November promoting the online retailer as the best place for low-price gifts.
eBay adapts mobile service for iPhone
26 Sep 2008 | by Fiona Ramsay
LONDON - eBay has made its mobile application available for iPhone and iPod Touch users in the UK following its US launch.
News brief: Ebay creates International Business Division
29 Jul 2008
eBay is creating an International Business Division to service multinational campaigns. Based in Bern, Switzerland, with an international sales team located in London, it offers advertisers and media agencies access to a resource centre at ebayadvertising.com.
Brand Health Check: eBay
07 May 2008 | by Gemma Charles
LONDON - A global boycott seems to have burst eBay's 'user-friendly' bubble. Can it regain consumers' trust?
Loans firm and eBay overtake Sky at top of 100 biggest online spenders
26 Mar 2008 | by Nicola Clark
LONDON - BSkyB has lost its position as the UK's biggest-spending online advertiser, after slashing its digital budget in 2007.
eBay splits with PHD as it shifts focus to digital
05 Dec 2007 | by Jeremy Lee
eBay is planning to move its promotional spend into digital and other below-the-line channels from February, prompting the brand to split with its media planning and buying agency PHD.
eBay splits with PHD as it shifts focus to digital
04 Dec 2007 | by Jeremy Lee
LONDON - eBay is planning to move its promotional spend into digital and other below-the-line channels from February, prompting the brand to put its relationship with media agency PHD on hold.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
