EBay sets up global ad unit with multi-territory focus
29 Jul 2008 | by Hayley Pinkerfield
LONDON - EBay is launching an international advertising division to handle previously untapped multi-territory campaigns on its auction site.
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LONDON - EBay has hired digital agency Essence to handle its online planning and buying account. The deal also includes working with the online auction houses' long-term media partners, as well as handling its creative advertising.
LONDON - EBay is launching an international advertising division to handle previously untapped multi-territory campaigns on its auction site.
CHALLENGE: After the summer shopping lull, people traditionally return to many e-commerce sites, but not to eBay. We were briefed to increase consideration, transactions and emotional connection among light and lapsed customers to build Christmas 2007 sales.
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Television ad campaign for online marketplace is on the up despite accusations of "fake goods" trading.
Bulldog will be the only broadband supplier to advertise on eBay in the UK following a six-figure partnership deal with the auction house.
Online site eBay has partnered with O2 to make its auctions easily available to users on the move.
Online auction house Ebay has secured it highest ever traffic figures and stretched its lead over the Google search engine, MSN, Yahoo and the BBC Online.
Online auction site eBay has snapped up classifieds site Gumtree.com for an undisclosed sum.
In-venue media specialist Brightspace has clinched a major deal with electronics giant Samsung following its unusual step of putting advertising space up for auction on Ebay.
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