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EBay awards Essence online account

LONDON - EBay has hired digital agency Essence to handle its online planning and buying account. The deal also includes working with the online auction houses' long-term media partners, as well as handling its creative advertising.

EBay sets up global ad unit with multi-territory focus

LONDON - EBay is launching an international advertising division to handle previously untapped multi-territory campaigns on its auction site.

EBay highlights its uniqueness in the retail sector

CHALLENGE: After the summer shopping lull, people traditionally return to many e-commerce sites, but not to eBay. We were briefed to increase consideration, transactions and emotional connection among light and lapsed customers to build Christmas 2007 sales.

Google backs down in eBay confrontation

LONDON - Google has backed away from confrontation with online auction site eBay by cancelling a rival event.

Brand Barometer - EBay recovers from Watchdog mauling

Television ad campaign for online marketplace is on the up despite accusations of "fake goods" trading.

Bulldog signs exclusive ad deal with eBay in the UK

Bulldog will be the only broadband supplier to advertise on eBay in the UK following a six-figure partnership deal with the auction house.

O2 and eBay link up to offer bids on the move

Online site eBay has partnered with O2 to make its auctions easily available to users on the move.

Ebay continues sparkling growth

Online auction house Ebay has secured it highest ever traffic figures and stretched its lead over the Google search engine, MSN, Yahoo and the BBC Online.

EBay buys Gumtree.com

Online auction site eBay has snapped up classifieds site Gumtree.com for an undisclosed sum.

Brightspace Ebay auction ends with private deal

In-venue media specialist Brightspace has clinched a major deal with electronics giant Samsung following its unusual step of putting advertising space up for auction on Ebay.

 

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