EBay acquires ecommerce provider GSI for $2.4bn
29 Mar 2011 | by Daniel Farey-Jones
Ebay is buying ecommerce and marketing services company GSI for $2.4bn (£1.5bn), its largest deal since it bought Skype for $2.6bn five years ago.
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EBay is unveiling a new campaign to promote autumn/winter season clothes across its Fashion Outlet.
Ebay is buying ecommerce and marketing services company GSI for $2.4bn (£1.5bn), its largest deal since it bought Skype for $2.6bn five years ago.
EBay has appointed Germany's DDB Tribal and Carat to handle its advertising and media accounts respectively in Europe.
Bartle Bogle Hegarty (BBH) has parted ways with eBay and its £22m pan-European advertising account just over a year since winning it, due to "marketing priority changes within eBay".
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