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EBay acquires ecommerce provider GSI for $2.4bn

Ebay is buying ecommerce and marketing services company GSI for $2.4bn (£1.5bn), its largest deal..., eBay president and chief executive, said: "The acquisition of GSI, which offers the most comprehensive ... strengthen our ability to connect buyers and sellers worldwide. "Combined with eBay Marketplaces ... of choice for retailers and brands of all sizes." As part of the transaction eBay will divest 100% of GSI ...

AC Milan nets UK fan loyalty programme

The Italian Series A side has signed an agreement with a host of UK retailers and brands, including Halfords, Superdrug, CineWorld, JJB Sports and eBay.co.uk The programme will allow users to gain points that they can redeem on AC Milan club merchandise and shirts. Rewards, which devised ...

Nielsen reports 10% drop in direct mail volumes

deliver detail, says Martin. Indeed, some exclusively online brands, including eBay, are using mail ...

Aston Martin tops list of Cool Brands 2007

in seventh, Nintendo in ninth, eBay in 13th, iTunes in 19th and Amazon in 20th. Also featuring strongly ...

Claydon Heeley hires Johnson to head data planning

was head of insight at eBay. Rees said: His wealth of experience on both sides of the client agency ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.